Advertising
Advertising Specifications
| WEB SITE ADVERSTISING | ||||
Product | Pixel Size | Accepted File Types | Max File Size | Animation |
Interstitial | 640 x 480 | .jpg, .gif, or Flash | 60K | 10 seconds max; |
Rectangle Ad | 300 x 250 | .jpg, .gif, or Flash | 30K | 15 seconds max; |
Leaderboard | 728 x 90 | .jpg, .gif, or Flash | 30K | 15 seconds max; |
Skyscraper | 120 x 600 | .jpg, .gif, or Flash | 30K | 15 seconds max; |
Story Tools button | 100 x 40 | .jpg or .gif | 20K | No |
| EMAIL ADVERTISING | ||||
| Product | Pixel Size | Accepted File Types | Max File Size | Animation |
| Rectangle Ad | 300 x 250 | .jpg, .gif only | 30K | 15 seconds max; 4 loops max; animated .gif only |
| Headlines Tile | 300 x 70 | .jpg, .gif only | 30K | 15 seconds max; 4 loops max; animated .gif only |
| Text Ad | n/a | 35 words maximum; one URL only | n/a | |
General Advertising Specifications:
- All creative must be delivered 48 hours prior to flight date to: traffic@inman.com
- All Rectangle ads with a light colored or white background must have a visible border (dark colored line) around the ad to clearly identify where the story or headline ends, and the advertisement begins.
- No animation may exceed 15 seconds. Ads may permit re-initiation of animation through user interaction if clearly labled (Does not include Interstitial ad).
- Flash ads are accepted only as a .swf file with a mandatory "click-through" tag in the file (see below). Click-through URL and back up gif or jpeg must also be provided.
Click-Through Tag Tracking:
The clickTAG variable is an industry-standard method of tracking Flash creative clicks. Problems with Flash creative’s may result from an incorrect clickTAG implementation.
To troubleshoot this implementation, make sure that:
Any click actions defined must be opened in a new window. e.g.:
Code with clickTAG feature and opening destination URL in a new window
on (release) {
if (clickTAG.substr(0,4) == “http”) {
getURL(clickTAG, “_blank”);
}
}
Note:
a. the above code should NOT contain the destination URL
b. Use “_top” if you want the destination URL to open in the same page as served ad.
c. The above code supports tracking of HTTP and HTTPS urls via the clickTAG mechanism.
Back up images:
There also should be backup images (gif or jpeg’s) supplied. This will be a fallback feature in case a user doesn’t have flash installed.
Some Hints:
Tracking code for embedded flash movie files or embedded Timelines:
If the click-through coding is embedded in a sub timeline, please add _level0: in front of clickTAG, e.g.: getURL(_level0:clickTAG, “_blank”);
Help:
Macromedia’s Guide to creating a clickTAG enabled Flash® ad: (For advertisers/flash designers) will help you understand how to create clickTAG enabled flash media:
http://www.macromedia.com/resources/richmedia/tracking/designers_guide/