Zillow unveils new behavioral targeting ads

Online home valuation and real estate marketing site Zillow is digging deeper into targeted advertising with the launch of new ad products that enable larger advertisers to reach a narrower and more specific set of consumers.

The company today released Zillow Home Direct Ads, which it says are patent-pending and aim to connect advertisers with homeowners who are on the verge of making major home-related purchases such as moving or updating the home they currently own.

Zillow compiles data on some 70 million homes in the United  more...

Consumer confidence down on business, labor outlook

Consumer confidence fell in October for the third straight month as Americans grew even more pessimistic about the state of the economy, The Conference Board reported today.

The Consumer Confidence Index, based on a representative sample of 5,000 U.S. households, dropped to 95.6 this month from 99.5 in September, and hasn't been this low since October 2005 when it registered 85.2.  more...

Overnight real estate rates edge up

Long-term mortgage interest rates continued higher Monday, and the benchmark 10-year Treasury bond yield dropped to 4.38 percent.

The 30-year fixed-rate average gained to 5.9 percent, and the 15-year fixed rate inched up to 5.52 percent. The 1-year adjustable was up at 5.63 percent.

The 30-year Treasury bond yield dipped to 4.67 percent.

Rates and bonds are current as of 7:15 p.m. Eastern Standard Time.  more...