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Apr

13
2007

The Battle to Own Real Estate Conversations

By Joel Burslem, Friday, April 13, 2007.
With the launch of YourStreet.com today, Zillow's got some new competition when it comes to owning the buzz around local real estate. Both companies have slightly different approaches; with Zillow chasing real estate professionals to start the conversations, while YourStreet...  more...

Traditional media moving to online hyperlocal content sites

By Patrick Kitano, Friday, April 13, 2007.
News organizations are finally executing on the anticipated switch from newsprint to online journalism. Earlier this week, Media General announced that the Tampa Tribune would cut 70 staff jobs to launch at least 15 hyperlocal sites under the Tampa Bay...  more...

The New Better is Less

By kenjenny@sbcglobal.net, Friday, April 13, 2007.
I have concerns for the well-being of the brokerage industry. It all relates to the overall number and mix of full-time, part-time and in some cases, no-time agents in the business. As an industry we manage the transfer of one...  more...

Getting Your Marketing "Inline"

By kenjenny@sbcglobal.net, Friday, April 13, 2007.
These days the mix of varied types of consumers of real estate services demands that you design your marketing to be "inline" with the specific expectations of your consumer. This means that to reach your target market a mix of...  more...