DALLAS – Errol Samuelson, president of Realtor.com, points to five challenges that lie ahead in online real estate:
1. Fragmentation: Samuelson during a real estate journalism conference Friday cited a survey conducted last summer that shows 20 percent of real estate consumers visit seven or more real estate Web sites when researching for one transaction. We still have too many niche applications specializing in one small aspect of transactions, he said.
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