May

12
2008

Agents trade gas guzzlers for 'Easy Rider'

The Morning News of Northwest Arkansas reports that some agents are battling high gas prices with two wheels.

"Obviously, I can't take clients house hunting on the back of my bike, but I do a lot of scouting, previewing, flyer running and business related errands on a daily basis," said Tami Fagan, a Realtor in Fayetteville, Ark., who has increasingly traded her Mazda minivan for a motorcycle in her real estate work, in the article.  more...

Barking up the wrong tree

If sponsoring an event for dog lovers is a sophisticated way to drum up business for real estate agents (see post below), this Washington Times story suggests the perils of a more blunt marketing technique: spamming.  more...

Barking up the right tree

Why is San Francisco Bay Area luxury real estate firm Pacific Union GMAC Real Estate sponsoring "Save Your Dog Day" -- an event where dog owners can get a microchip implanted in Fido and a "rabies shot and amnesty" for unlicensed pooches?

Well, it's "a fun and helpful community event that brings people and their pets together" and Pacific Union is proud to be the sponsor, the company says in a press release.  more...