Jul

2
2008

A Brand Moo Web Site

Moovest, a newly launched search site for investment properties, is banking on the power of bovine branding to spur its growth.

"When considering real estate, bovine (more commonly known as cattle), don't usually spring to mind," according to the company's announcement today. "We wanted something both unusual and memorable," said Dave Segrove, vice president of marketing for Moovest.com, in a statement.  more...