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Branding: just another buzzword

By Teresa Boardman, Wednesday, October 21, 2009.
Flickr image by <a href="http://www.flickr.com/photos/wlscience/3071489508/" target=blank>Ben+Sam</a>.

McDonald's is a great example of a brand. The company has a logo that most 2-year-olds can easily identify and I can't imagine that there is anyone in the country who doesn't know what a McDonald's restaurant is.

Most people don't need to "trust" the brand to buy a burger; it is just a burger, not a major purchase that will have an impact that lasts longer than a couple of hours.

When it comes to services, like the services that a real estate agent offers, I refuse to believe ...  more...

Losing home to lender fraud

By Tara-Nicholle Nelson, Wednesday, October 21, 2009.

In the case Martin et al. v. Harpaz et al., homeowners Isaac and Lizzette Martin were building a new home and took out a series of construction loans to fund the project. The lender, Yair Harpaz of Private Investors Financing, claimed to have funded the third loan, but in fact only partially funded it.

Because the third loan was never fully funded and the lender refused to cooperate with the homeowners' efforts to refinance the loans, the homeowners could not complete the construction and the lender foreclosed on the home despite the fact that the loan was not in default.  more...

Critics question homebuyer tax credit Premium Content

By Matt Carter, Wednesday, October 21, 2009.

The first-time homebuyer tax credit is "an extremely ineffective stimulus," which, like the $700 billion Troubled Asset Relief Program (TARP), "mainly rewards the very people who got us into this mess. It's a futile attempt to blow just a little bit more air into the real-estate bubble."

Those views -- put forward Tuesday in an opinion piece by MarketWatch's Washington bureau chief, Rex Nutting -- may reflect growing public sentiment against additional taxpayer-funded measures to stimulate the economy.  more...

Foam roof a 2-for-1 deal?

By Bill and Kevin Burnett, Wednesday, October 21, 2009.

Q: We would appreciate your advice regarding our San Francisco home's roof.

We have a 1915 Edwardian with a flat tar-and-gravel roof in one of the "sunny" San Francisco neighborhoods. We've had the home for a dozen years, and while we don't know the date of the last roofing job, my husband thinks it's time to reroof.

I would like some insulation on our top floor -- insulation seems an afterthought in the house as a whole -- and my husband is thinking of installing tubular skylights called Solar Tubes to bring light into the two north rooms of the house. There is some blown-in insulation -- not sure how extensive because the access to the attic is via a small space I can barely poke my head into.  more...

Demand for mortgages off as rates rise

By Inman News, Wednesday, October 21, 2009.

Applications for mortgages fell 13.7 percent on a seasonally adjusted basis last week as interest rates on fixed- and adjustable-rate mortgages inched up, the Mortgage Bankers Association said in releasing the results of its Weekly Mortgage Applications Survey.  more...

Beware of real estate scammers

By Mary Umberger, Wednesday, October 21, 2009.

It's a jungle out there. You knew that already, of course. But there seems to be something about our troubled economic times that's bringing out the schemers, the scammers and the less-than-straightforward, many of whom have zeroed in on housing.

With the word "foreclosure" on so many lips, it's probably not surprising that con arts have found ways to prey on others' misery by promising to "fix" loans that have gone bad. But renters need to tread carefully these days, too, according to consumer advocates and law-enforcement representatives.  more...

Those who lack, innovate Premium Content

By Robert Hahn, Wednesday, October 21, 2009.
Flickr photo by <a href="http://www.flickr.com/photos/mararie/2151361243/" target=blank>Craig Anderson</a>.

I am not writing a review of the 2009 BlogWorld & New Media Expo in Las Vegas.

First, such a task would require several books containing details that likely may lead to lawsuits in several jurisdictions.

Second, others have already done an excellent job: I'd recommend Morgan Brown's excellent (and brief) recap of BlogWorld as a starter, and David Thomas's recap of Chris Brogan's closing keynote hits pretty much all of the themes from this year's BlogWorld event.  more...

 
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