They did not want to duplicate the high rises of Cancun nor create similar housing and transportation challenges found in Los Cabos.

Members of FONATUR, Mexico's tourist development agency, had done all of the heavy lifting for the country's next major destination area, targeted just south of 300-year-old Loreto, a friendly, charming town on the Sea of Cortez and the original capital of "the Californias." Roads were in, water was on the way...but how do you limit the region to an alternative of small Mexican villages rather erecting more huge concrete condo structures?

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