It dawned on me the other day that at a certain price point, it doesn't matter what I say to the customer at all.
For the starter apartment I've been selling, half my customers have come without brokers. They know very little about the home-buying process, and pose all kinds of eager questions it would never occur to a seasoned pro to ask.
But for the $8,000 luxury rental I've been showing, that isn't the case. more...