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Realtor should've known better

By Barry Stone, Tuesday, June 3, 2008.

Dear Barry.

We bought a home from a family trust. The previous owners had died, and their adult children were selling the property. As trustees of the estate, they were not required to disclose any defects. But a major ground drainage problem was revealed after we moved in, and we've learned from the neighbors that the trustees and their Realtor were fully aware of it.  more...

Sting, Bono and building a brand

By Marc Davison, Tuesday, June 3, 2008.

Sting. Dylan. Neil Young. Bono. Jagger. Good singers. But what really sets them apart is their unique vocal quality. Before their lyrics penetrate you, before their melodies mesmerize you, the sounds of their voices draw you in.

It sets them apart from everyone else. It's their differentiator. Their brand.

Your first brand touch point

Your voice is your brand. It needs a unique sound. Especially today where it's first "heard" -- online, in the written form.  more...