Recent Articles by ActiveRain

The mistakes (2) Biggest mistakes I've made in 15 years selling real estate

Biggest mistakes I've made in 15 years selling real estate

Over the course of 15 years of selling real estate, I've made some mistakes. It's easy to do when you don't have a "how-to" manual or a mentor to guide you. I thought I'd share a few of my blunders ... just in case there's a newbie out there who coul...
By ActiveRain | Thursday, July 24, 2014
Duct tape 20 things real estate has taught me

20 things real estate has taught me

So, in working on a presentation that I have to give next week, I wondered if a little humor might keep the audience's attention, especially since said presentation takes place at 8 a.m. on a Thursday morning. So, digging into my bag of "you ain't go...
By ActiveRain | Thursday, July 3, 2014
Movie reel image via Shutterstock. 6 basic SEO tips to get your videos ranking higher

6 basic SEO tips to get your videos ranking higher

If you’ve taken the leap and you’re using the power of video marketing for your business, good job. However, make sure you’re doing what you can to optimize your video views and channel activity. It’s the only way to gain credibility with You...
By ActiveRain | Friday, June 27, 2014
shutterstock_164495672 How to be the agent everyone wants to work with

How to be the agent everyone wants to work with

In the real estate business, we have the opportunity to work with all types of brokers and agents. Most of them are nice, but some are not so. There are a few in my area I really don't like working with because the experience is usually difficult or ...
By ActiveRain | Monday, June 23, 2014
4th of July fireworks blog post The right type of July 4th post can grab eyeballs

The right type of July 4th post can grab eyeballs

Last year, my July 4th fireworks post was my No. 1 article on ActiveRain with over 10,000 clicks. Most of those clicks occurred the day before and day of the event, and I believe most were local searchers ......
By ActiveRain | Friday, June 20, 2014
Newbie nametag image via Shutterstock. 5 creative ways to attract clients when you're a rookie agent

5 creative ways to attract clients when you're a rookie agent

Please, please, please! Can we do away, once and for all, with the dorky new agent announcement card, letter or whatever else that agents use to announce their exciting venture into real estate?! ......
By ActiveRain | Wednesday, June 18, 2014
ThankYou_168813029 12 thank-you notes guaranteed to generate leads

12 thank-you notes guaranteed to generate leads

One of my very first and most wonderful trainers was Tom Hopkins. I found him at a seminar (35 years ago) and instantly felt blessed to have done so. I learned many valuable things from Tom, but the one thing that resulted in my generating more busin...
By ActiveRain | Tuesday, June 10, 2014
IdentityTheft_145450405 15 smartphone tips to protect digital life from hackers

15 smartphone tips to protect digital life from hackers

How much of “you” is stored inside your smartphone? For some of you, the answer will be: “My entire life.” And that’s practically true. For many, all sorts of highly private, sensitive information, including photos, are stored in that littl...
By ActiveRain | Friday, June 6, 2014
Photography apps for real estate 5 apps that can do wonders for your listing photos

5 apps that can do wonders for your listing photos

When selling a home, the right photography can easily make or break a listing. With the vast majority of real estate searches taking place online and in the comfort of potential buyers' homes, it is imperative to ensure that your listing features hig...
By ActiveRain | Tuesday, June 3, 2014
Housing activity image via Shutterstock. 3 tools for creating awesome real estate newsletters

3 tools for creating awesome real estate newsletters

Several years ago, I decided to start publishing a newsletter with the intent of providing the type of real estate information that above all else would help buyers and sellers strengthen their positions in negotiations ......
By ActiveRain | Wednesday, May 28, 2014
QR code image Why QR codes can work for real estate -- really

Why QR codes can work for real estate -- really

A QR code is a means of communicating data with built-in redundancy for increased accuracy of the message ......
By ActiveRain | Tuesday, May 27, 2014
Facebook shares The trick to promoting your real estate listings on Facebook

The trick to promoting your real estate listings on Facebook

Nobody decides to log on to Facebook to look for homes. NOBODY. Most folks are tired of the constant advertising and marketing they see on Facebook today. In my opinion, there's nothing more annoying than Realtors sharing links to their listings on F...
By ActiveRain | Friday, May 23, 2014
McMansions image via Shutterstock. Rising mortgage rates could decimate luxury market

Rising mortgage rates could decimate luxury market

There is a ticking time bomb hidden in the top end of the housing market that I don't see the mainstream media addressing. And this is no hidden bomb -- it is glaringly obvious and sitting right out in the open. The question is not, "Will it blow up?...
By ActiveRain | Monday, May 19, 2014
shutterstock_178776674 What's really causing today's home inventory shortage?

What's really causing today's home inventory shortage?

Low inventory is endemic. It has become a common phenomenon in many markets across the country, and we've had to learn how to deal with it, as it has created opportunities for our sellers and challenges for our buyers. It would probably be fair to sa...
By ActiveRain | Tuesday, May 13, 2014
Twin Design / Shutterstock.com How to maximize your presence on the new Twitter

How to maximize your presence on the new Twitter

Wow! Twitter has a completely new look. Talk about photo-centric! Your profile photo is larger. Your header is huge. Twitter profile pages now boast a three-column format that is easy to surf and easy to understand. Here is what you need to know abou...
By ActiveRain | Friday, May 9, 2014
Screen shot of agent Phil LeGree's intro video. Short, authentic and visually appealing: how an introductory video wins clients

Short, authentic and visually appealing: how an introductory video wins clients

Over the past few years, many of you have expressed a fear of being “on camera.” That’s understandable, but it’s one of the best ways to introduce yourself and connect with prospective clients. If there’s one thing that should put your mind...
By ActiveRain | Thursday, May 8, 2014
New-Agent_135207233 Lessons learned from my first real estate transaction

Lessons learned from my first real estate transaction

My first experience as a real estate agent came when I received a call in my office from a gentleman who had a gruff, smoky voice. He said he wanted to take a look at a lot that our office had listed. The parcel was located about 30 miles from my off...
By ActiveRain | Friday, May 2, 2014
Screen shot of Readdle.com PDF Expert 5: very cool real estate tech tips No. 7 (7 of 10)

PDF Expert 5: very cool real estate tech tips No. 7 (7 of 10)

I use an iPad for much of my real estate business, and it is the go-to device for creating a paperless environment. Obviously, I use PDFs with most of my real estate paperwork. I also use Dropbox extensively to help me organize paperwork. PDF Expert ...
By ActiveRain | Friday, April 25, 2014