Recent Articles by ActiveRain

Drive thru image via Shutterstock. How NOT to negotiate a real estate transaction

How NOT to negotiate a real estate transaction

One of the most important aspects of my duties is to be able to negotiate the best price, terms and set of conditions for my client. Over the last 10 years I've learned a lot about myself and about people in general. It's almost always a give and tak...
By ActiveRain | Friday, August 29, 2014
Facebook.com screen shot 5 reasons real estate agents should dump their Facebook business pages

5 reasons real estate agents should dump their Facebook business pages

If you're a celebrity real estate agent, this article is NOT for you. If you have a team of agents and you sell hundreds of homes a year, this article is NOT for you. If you have a big social media marketing budget and 20 hours per week to dedicate o...
By ActiveRain | Wednesday, August 27, 2014
Network image via Shutterstock. Keep it simple when selling to your sphere of influence

Keep it simple when selling to your sphere of influence

When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. What sphere of influence? I didn't influence anyone except possibly my children. ......
By ActiveRain | Monday, August 18, 2014
Screen shot 2014-08-14 at 3.16.56 PM 6 tips to get your happy clients to brag about you

6 tips to get your happy clients to brag about you

We've all heard it said that it's easier to keep a happy client than to lose an unhappy one. The unfortunate truth is that unhappy people are more likely to spread their ill feelings about something or someone (whether justified or not). Here's a few...
By ActiveRain | Friday, August 15, 2014
What is great SEO- Viral real estate content is now 1,000 words

Viral real estate content is now 1,000 words

The two most important SEO factors today are quality content and its value to others. If other people find it valuable, they will share, talk about and respond to that content. That's GREAT SEO. But how do you create content that someone will want to...
By ActiveRain | Tuesday, August 12, 2014
House for sale image via Shutterstock. 10 best ways to strengthen your purchase offer

10 best ways to strengthen your purchase offer

I just finished up with my fortunate seller client who had the difficult task of deciding which one of three excellent offers to accept for the purchase of her home. That's right, three outstanding offers. The seller is doing a Home Affordable Forecl...
By ActiveRain | Friday, August 8, 2014
shutterstock_199660514 Do's and don'ts when waiting for your loan to close

Do's and don'ts when waiting for your loan to close

You have done the hard part in the homebuying process and chosen a lender and a real estate agent to work with. You have also gone out and found the home of your dreams! Best of all, your team has done a great job of negotiating the best deal for you...
By ActiveRain | Tuesday, August 5, 2014
shutterstock_1399813 Win your listing presentations nonverbally

Win your listing presentations nonverbally

There's a million and one ideas out there on how to win more listing presentations ... We are told we need the "must-have" materials to give to our clients. We're told we have to memorize and internalize numerous scripts on how to get the appointment...
By ActiveRain | Friday, August 1, 2014
The mistakes (2) Biggest mistakes I've made in 15 years selling real estate

Biggest mistakes I've made in 15 years selling real estate

Over the course of 15 years of selling real estate, I've made some mistakes. It's easy to do when you don't have a "how-to" manual or a mentor to guide you. I thought I'd share a few of my blunders ... just in case there's a newbie out there who coul...
By ActiveRain | Thursday, July 24, 2014
Duct tape 20 things real estate has taught me

20 things real estate has taught me

So, in working on a presentation that I have to give next week, I wondered if a little humor might keep the audience's attention, especially since said presentation takes place at 8 a.m. on a Thursday morning. So, digging into my bag of "you ain't go...
By ActiveRain | Thursday, July 3, 2014
Movie reel image via Shutterstock. 6 basic SEO tips to get your videos ranking higher

6 basic SEO tips to get your videos ranking higher

If you’ve taken the leap and you’re using the power of video marketing for your business, good job. However, make sure you’re doing what you can to optimize your video views and channel activity. It’s the only way to gain credibility with You...
By ActiveRain | Friday, June 27, 2014
shutterstock_164495672 How to be the agent everyone wants to work with

How to be the agent everyone wants to work with

In the real estate business, we have the opportunity to work with all types of brokers and agents. Most of them are nice, but some are not so. There are a few in my area I really don't like working with because the experience is usually difficult or ...
By ActiveRain | Monday, June 23, 2014
4th of July fireworks blog post The right type of July 4th post can grab eyeballs

The right type of July 4th post can grab eyeballs

Last year, my July 4th fireworks post was my No. 1 article on ActiveRain with over 10,000 clicks. Most of those clicks occurred the day before and day of the event, and I believe most were local searchers ......
By ActiveRain | Friday, June 20, 2014
Newbie nametag image via Shutterstock. 5 creative ways to attract clients when you're a rookie agent

5 creative ways to attract clients when you're a rookie agent

Please, please, please! Can we do away, once and for all, with the dorky new agent announcement card, letter or whatever else that agents use to announce their exciting venture into real estate?! ......
By ActiveRain | Wednesday, June 18, 2014
ThankYou_168813029 12 thank-you notes guaranteed to generate leads

12 thank-you notes guaranteed to generate leads

One of my very first and most wonderful trainers was Tom Hopkins. I found him at a seminar (35 years ago) and instantly felt blessed to have done so. I learned many valuable things from Tom, but the one thing that resulted in my generating more busin...
By ActiveRain | Tuesday, June 10, 2014
IdentityTheft_145450405 15 smartphone tips to protect digital life from hackers

15 smartphone tips to protect digital life from hackers

How much of “you” is stored inside your smartphone? For some of you, the answer will be: “My entire life.” And that’s practically true. For many, all sorts of highly private, sensitive information, including photos, are stored in that littl...
By ActiveRain | Friday, June 6, 2014
Photography apps for real estate 5 apps that can do wonders for your listing photos

5 apps that can do wonders for your listing photos

When selling a home, the right photography can easily make or break a listing. With the vast majority of real estate searches taking place online and in the comfort of potential buyers' homes, it is imperative to ensure that your listing features hig...
By ActiveRain | Tuesday, June 3, 2014
Housing activity image via Shutterstock. 3 tools for creating awesome real estate newsletters

3 tools for creating awesome real estate newsletters

Several years ago, I decided to start publishing a newsletter with the intent of providing the type of real estate information that above all else would help buyers and sellers strengthen their positions in negotiations ......
By ActiveRain | Wednesday, May 28, 2014