Recent Articles by ActiveRain

Lists (2) 6 powerful lists every Realtor needs to succeed

6 powerful lists every Realtor needs to succeed

Lists can be powerful when used properly. They imply organization, impart control and enable understanding. Instead of a "to do" list, I'm talking about lead lists ......
By ActiveRain | Thursday, September 18, 2014
Blogging image via Shutterstock. Over 300 real estate blogging and video ideas to last the rest of your career

Over 300 real estate blogging and video ideas to last the rest of your career

Writing is a passion for me, but, as a novelist, my blogging seems to have taken a back seat. A friend and I have been meeting to discuss how we're going to get back to blogging and doing videos regularly ......
By ActiveRain | Wednesday, September 17, 2014
Safety in real estate 14 tips for safer property showings

14 tips for safer property showings

Thankfully, I'm not an alarmist and realize that MOST (as in the majority of) Realtors are safe, will be safe, and will never have any on-the-job safety issues. Unless, of course, the safety issues are: tripping in the backyard; pulling blinds down o...
By ActiveRain | Tuesday, September 9, 2014
Burnout_shutterstock_156983240 What to do when you're burned out from your real estate career

What to do when you're burned out from your real estate career

Now is the time for confession: In my 34 years of real estate I have been at burnout more than once. In fact, it hit me so hard once that I was considering other options for a career far away from real estate. ......
By ActiveRain | Thursday, September 4, 2014
Screen shot 2014-09-03 at 2.13.17 PM 3 reasons sellers need a Realtor to price their home

3 reasons sellers need a Realtor to price their home

There are dozens of Internet sites out there that reveal how much your home is worth. They are called “automated valuation model” (AVM) sites, which use statistical modeling techniques that calculate the property value by comparing it with simila...
By ActiveRain | Thursday, September 4, 2014
Drive thru image via Shutterstock. How NOT to negotiate a real estate transaction

How NOT to negotiate a real estate transaction

One of the most important aspects of my duties is to be able to negotiate the best price, terms and set of conditions for my client. Over the last 10 years I've learned a lot about myself and about people in general. It's almost always a give and tak...
By ActiveRain | Friday, August 29, 2014
Facebook.com screen shot 5 reasons real estate agents should dump their Facebook business pages

5 reasons real estate agents should dump their Facebook business pages

If you're a celebrity real estate agent, this article is NOT for you. If you have a team of agents and you sell hundreds of homes a year, this article is NOT for you. If you have a big social media marketing budget and 20 hours per week to dedicate o...
By ActiveRain | Wednesday, August 27, 2014
Network image via Shutterstock. Keep it simple when selling to your sphere of influence

Keep it simple when selling to your sphere of influence

When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. What sphere of influence? I didn't influence anyone except possibly my children. ......
By ActiveRain | Monday, August 18, 2014
Screen shot 2014-08-14 at 3.16.56 PM 6 tips to get your happy clients to brag about you

6 tips to get your happy clients to brag about you

We've all heard it said that it's easier to keep a happy client than to lose an unhappy one. The unfortunate truth is that unhappy people are more likely to spread their ill feelings about something or someone (whether justified or not). Here's a few...
By ActiveRain | Friday, August 15, 2014
What is great SEO- Viral real estate content is now 1,000 words

Viral real estate content is now 1,000 words

The two most important SEO factors today are quality content and its value to others. If other people find it valuable, they will share, talk about and respond to that content. That's GREAT SEO. But how do you create content that someone will want to...
By ActiveRain | Tuesday, August 12, 2014
House for sale image via Shutterstock. 10 best ways to strengthen your purchase offer

10 best ways to strengthen your purchase offer

I just finished up with my fortunate seller client who had the difficult task of deciding which one of three excellent offers to accept for the purchase of her home. That's right, three outstanding offers. The seller is doing a Home Affordable Forecl...
By ActiveRain | Friday, August 8, 2014
shutterstock_199660514 Do's and don'ts when waiting for your loan to close

Do's and don'ts when waiting for your loan to close

You have done the hard part in the homebuying process and chosen a lender and a real estate agent to work with. You have also gone out and found the home of your dreams! Best of all, your team has done a great job of negotiating the best deal for you...
By ActiveRain | Tuesday, August 5, 2014
shutterstock_1399813 Win your listing presentations nonverbally

Win your listing presentations nonverbally

There's a million and one ideas out there on how to win more listing presentations ... We are told we need the "must-have" materials to give to our clients. We're told we have to memorize and internalize numerous scripts on how to get the appointment...
By ActiveRain | Friday, August 1, 2014
The mistakes (2) Biggest mistakes I've made in 15 years selling real estate

Biggest mistakes I've made in 15 years selling real estate

Over the course of 15 years of selling real estate, I've made some mistakes. It's easy to do when you don't have a "how-to" manual or a mentor to guide you. I thought I'd share a few of my blunders ... just in case there's a newbie out there who coul...
By ActiveRain | Thursday, July 24, 2014
Duct tape 20 things real estate has taught me

20 things real estate has taught me

So, in working on a presentation that I have to give next week, I wondered if a little humor might keep the audience's attention, especially since said presentation takes place at 8 a.m. on a Thursday morning. So, digging into my bag of "you ain't go...
By ActiveRain | Thursday, July 3, 2014
Movie reel image via Shutterstock. 6 basic SEO tips to get your videos ranking higher

6 basic SEO tips to get your videos ranking higher

If you’ve taken the leap and you’re using the power of video marketing for your business, good job. However, make sure you’re doing what you can to optimize your video views and channel activity. It’s the only way to gain credibility with You...
By ActiveRain | Friday, June 27, 2014
shutterstock_164495672 How to be the agent everyone wants to work with

How to be the agent everyone wants to work with

In the real estate business, we have the opportunity to work with all types of brokers and agents. Most of them are nice, but some are not so. There are a few in my area I really don't like working with because the experience is usually difficult or ...
By ActiveRain | Monday, June 23, 2014
4th of July fireworks blog post The right type of July 4th post can grab eyeballs

The right type of July 4th post can grab eyeballs

Last year, my July 4th fireworks post was my No. 1 article on ActiveRain with over 10,000 clicks. Most of those clicks occurred the day before and day of the event, and I believe most were local searchers ......
By ActiveRain | Friday, June 20, 2014