Recent Articles by Andrew Taylor

3 savvy ways to attract (and keep) Chinese clients

3 savvy ways to attract (and keep) Chinese clients

I gleaned these insights from a recent conversation with Rick Phillips, an expert in developer marketing. Rick said, from the beginning, the Chinese-American demographic has been significant for builders. But, just in the past few years, it has grown...
By Andrew Taylor | Thursday, October 1, 2015
3 tips to get your share of China’s $109 Billion

3 tips to get your share of China’s $109 Billion

China's government is rolling out a new policy that could deliver a conservatively estimated $109 billion to US real estate markets, both commercial and residential. Here are three tips that will help you market to that audience. ......
By Andrew Taylor | Monday, July 6, 2015
Why don’t Chinese spend more on US homes?

Why don’t Chinese spend more on US homes?

My co-CEO Simon Henry was on CNBC Asia in April talking about the countries where Chinese buy the most expensive homes. Looking at his list, I noticed that the US was not on it. Why not? It's because the US is a destination for buyers at every price ...
By Andrew Taylor | Wednesday, May 13, 2015
3 things you need to know about Chinese homebuyers

3 things you need to know about Chinese homebuyers

Peggy Fong Chen is a California real estate agent who sold 80 homes last year, mostly to Chinese buyers, who mostly paid cash. Chen’s current listings range in value from about $500,000 to $7.1 million ......
By Andrew Taylor | Sunday, April 5, 2015
3 things you need to know about Chinese homebuyers

3 things you need to know about Chinese homebuyers

Peggy Fong Chen is a California real estate agent who sold 80 homes last year, mostly to Chinese buyers, who mostly paid cash. Chen’s current listings range in value from about $500,000 to $7.1 million ......
By Andrew Taylor | Friday, March 13, 2015
Use the EB-5 visa to build your business

Use the EB-5 visa to build your business

Brent Raymond is riding the wave of history. As executive director of Vermont's EB-5 "investor visa" hub, Raymond's job is to persuade Chinese immigrant investors that Vermont is the best place in the United States for them to underwrite job-creating...
By Andrew Taylor | Monday, January 5, 2015
Why luxury agents must understand the EB-5 visa

Why luxury agents must understand the EB-5 visa

Brent Raymond is riding the wave of history. As executive director of Vermont's EB-5 "investor visa" hub, Raymond's job is to persuade Chinese immigrant investors that Vermont is the best place in the United States for them to underwrite job-creating...
By Andrew Taylor | Monday, January 5, 2015
If you want international buyers, you’ll need a long-term strategy

If you want international buyers, you’ll need a long-term strategy

Targeting international buyers is a strategic decision. Like all good investments, it costs something. You have to put in a grubstake of a certain amount of time, effort and money ......
By Andrew Taylor | Thursday, September 11, 2014
5 things to know about Chinese social media, and 4 ways to succeed

5 things to know about Chinese social media, and 4 ways to succeed

Why go to the extra trouble of engaging in Chinese social media? After all, if you are targeting buyers from mainland China, you probably already have your listings on a Chinese international property portal, you may be attending property expos ......
By Andrew Taylor | Wednesday, January 29, 2014
Crafting clean, easily scanned real estate copy for international property buyers

Crafting clean, easily scanned real estate copy for international property buyers

I believe that very few English lit majors end up with a career in real estate, but perhaps more should. Good writing gives a powerful lift to your real estate marketing, and bad writing holds it back. That’s true with ......
By Andrew Taylor | Monday, January 27, 2014
Use social to sell to overseas buyers

Use social to sell to overseas buyers

Social media lets you have a two-way conversation with prospects, anywhere in the world. The cross-border realities of today’s real estate market make that more important than ever. International buyers account for more and more transactions in the...
By Andrew Taylor | Thursday, August 29, 2013
Make your website welcoming to foreign buyers

Make your website welcoming to foreign buyers

When it comes to reaching international buyers, you already have an advantage. That’s because, as an Inman reader, you are probably more digitally savvy than the average agent. This is important because international property buyers tend to rely he...
By Andrew Taylor | Tuesday, May 28, 2013
6 tips for international SEO and marketing

6 tips for international SEO and marketing

Imagine a wealthy Russian entrepreneur sitting down with her expensive laptop. She is looking to buy a vacation home in Florida. Which search engine does she start with? If you answered “Google,” “Yahoo” or “Bing,”...
By Andrew Taylor | Wednesday, April 24, 2013