Despite their effectiveness in strengthening client relationships, very few agents use scripts correctly. So, what makes for a strong script? Here are a few ways to create and execute ones that work best for you and your business
High costs, high taxes and high inflation hit homeowners in all price ranges. Here are a few ways you can help distressed homeowners stay in their homes
Find out how good your closing skills are by answering these 10 questions
In fast-paced markets, digital signatures definitely have their perks — but they also raise a few concerns. Here's what you should know
Opinion
Do you know what makes some scripts winners while others just lie there? Flip the script with these best practices
Helping tenants and landlords work together to keep people in their homes will earn you more referrals and positive press than almost anything else you can do to promote your business
The authors of 'Exactly What to Say for Real Estate Agents' provided 30 magic words to help agents have the tough conversations. Here, Bernice Ross boils down the top takeaways
Going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you
Between the wildfires and hurricanes this week, now’s the perfect time to review how to advise clients who suffer natural disaster loss
Although CRMs are incredibly useful to productivity and profitability, few agents use these workhorse platforms to their max potential. Find out how to choose the right CRM, the features you’ll need and how to manage your workflow here
It comes as no surprise that buyers want to see photos, detailed property information, virtual tours and more when looking for a house. But agents don't always deliver. Here are some strategies worth stealing
This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few creative ways Instagram can help you reach potential sellers
August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here's how
Opinion
Increased regulatory enforcement and the ending of IC status are just a few of the possible changes that could greatly impact the way we do business. Here's what agents should prepare for
Opinion
Connect with people you care about, and give them such excellent service that they will happily refer you to their friends and acquaintances
Answer yes or no to the following 10 questions, and see how you score on the 'most likely to succeed in real estate' scale
Opinion
President Biden's latest executive order could impose an unnecessary burden on those who seek to do business in a different state. Here's how it can impact the real estate industry
Technology problems in virtual meetings are part of the landscape. From arriving early to troubleshoot problems to switching to audio-only mode, here are a few nifty tips that'll help you keep interruptions at bay
Even in today's crazy market, weak agents can still cost their sellers plenty of money and opportunity. Here are five case studies that illustrate how costly working with a bad agent can be
As a new agent, choosing a brokerage is a vital and nerve-wracking decision. To help ensure a good fit, print out these questions, and make sure to ask them during your interview
