Recent Articles by Brenna Humphreys

12 listing photo ‘don’ts’

12 listing photo ‘don’ts’

It’s almost automatic. You get a listing, you get photos. Easy enough, right? But don’t go on autopilot just yet. Here are a dozen photography mistakes that could cost you ......
By Brenna Humphreys | Tuesday, February 23, 2016
How to craft a listing marketing plan with momentum

How to craft a listing marketing plan with momentum

If you start with an impressive package and then roll out new materials to build the story of your home along the way, you can keep the buzz going and get that sold sign up ......
By Brenna Humphreys | Wednesday, December 23, 2015
A Webby Award honoree’s recipe for recognition: Q&A

A Webby Award honoree’s recipe for recognition: Q&A

If you want to be an expert in digital marketing, spend an hour talking with Anne Marie Gianutsos, head of digital for real estate powerhouse Houlihan Lawrence. In a little over a year, she's put into place a digital infrastructure that's increased l...
By Brenna Humphreys | Tuesday, June 9, 2015
4 ways to grow your real estate marketing content — and business

4 ways to grow your real estate marketing content — and business

You can't open a trade publication these days without seeing an article urging real estate professionals to generate content in order to build their brand and get more business. It makes sense -- who buys and sells houses? People. What do people like...
By Brenna Humphreys | Tuesday, May 5, 2015