Recent Articles by Brett Keppler

A microphone in a listening device How I sold a house for more money because it had bugs

How I sold a house for more money because it had bugs

Back in 2015, I received a call from a client who said that we should be expecting an offer from the couple who had just toured his home. My immediate response was, “That’s great! I didn’t see the feedback email come across.” ......
By Brett Keppler | Friday, December 16, 2016
Are you an individual agent or just a team in disguise?

Are you an individual agent or just a team in disguise?

Starting a team seems to be one of the hottest trends in real estate right now. Younger, hungrier agents are determined to one day have multiple assistants, several buyer agents and a moving truck with their smiling picture on the side ......
By Brett Keppler | Tuesday, April 19, 2016
Why my time as a discount agent was an epic fail

Why my time as a discount agent was an epic fail

Real Estate Commission Reform -- that was the name of the program I created back in 2011 that would disrupt the way real estate agents charge their seller clients. However, it turned out to be an epic fail ......
By Brett Keppler | Tuesday, February 16, 2016
6 reasons real estate can’t be ‘Ubered’

6 reasons real estate can’t be ‘Ubered’

It's worked in the financial sector with E-Trade and the legal industry with LegalZoom, but an Uber-like real estate service hasn't gained much traction, though many have tried. ......
By Brett Keppler | Friday, September 4, 2015
Surviving the transition from ‘rainmaker’ brokerage to independence

Surviving the transition from ‘rainmaker’ brokerage to independence

Teams provide accountability, training, mentoring and leads. But the transition out of a successful team to independence is rarely addressed. Here are my tips for surviving a transition from a "rainmaker" brokerage to independence ......
By Brett Keppler | Tuesday, February 17, 2015
Why Zillow reminds me of my ex-girlfriend

Why Zillow reminds me of my ex-girlfriend

I really like Zillow. For the past several years, I've been using the site to host my customer reviews as well as my sales history. I claim my listings on the site and use the statistics in my seller marketing reports. So why would I be so hesitant t...
By Brett Keppler | Wednesday, January 28, 2015
To be or not to be: a unicorn of real estate

To be or not to be: a unicorn of real estate

Real estate transactions are becoming more and more complicated, and agents have elected to take on more responsibilities in exchange for a higher commission split with their broker. In my opinion, it's too much for most agents to handle ......
By Brett Keppler | Wednesday, January 14, 2015