Recent Articles by Brian Balduf

10 tips before entering the drone zone

10 tips before entering the drone zone

A new real estate marketing era takes off on August 29, 2016, when the Federal Aviation Administration officially implements new, more relaxed regulations for how Realtors and other marketers use drones, or remote-controlled unmanned aircraft systems...
By Brian Balduf | Thursday, August 25, 2016
How to get that awe-inspiring listing photo

How to get that awe-inspiring listing photo

You know that shot — it’s the one listing photo that gets the most interest, the most views, the most oohs and ahhs, clicks, shares and showing requests — and it’s the property that sells the quickest. Many times it’s ....
By Brian Balduf | Monday, February 15, 2016
3 ways to help buyers fall in love with a home

3 ways to help buyers fall in love with a home

But nothing is going to get buyers closer to "I do" than getting them to fall in love. And yes, you can create a love connection. Here's how you can help buyers fall in love. ......
By Brian Balduf | Friday, July 31, 2015
The ‘Mad Men’ guide to marketing your business

The ‘Mad Men’ guide to marketing your business

With today's competition to win real estate clients growing fiercer, agents might want to steal a page from the popular AMC TV series "Mad Men" for turning prospects into clients. How did those marketing pioneers score clients from their Madison Aven...
By Brian Balduf | Monday, June 15, 2015
Brokers, beware: Online listing agreement could carry hidden consequences

Brokers, beware: Online listing agreement could carry hidden consequences

Real estate listings and their associated photographs and media are very valuable content (intellectual property). This content is so valuable that some websites have built pretty large kingdoms using other people's content ......
By Brian Balduf | Monday, March 30, 2015