Recent Articles by Brian Rayl

Why buying leads doesn’t make agents lazy

Why buying leads doesn’t make agents lazy

At the recent Keller Williams Family Reunion, Gary Keller told a room of 15,000 agents and brokers that the average return on investment for online advertising in 2015 was a negative 32 percent ......
By Brian Rayl | Monday, February 22, 2016
Why good customer service is not enough

Why good customer service is not enough

At the beginning of each year, companies start coming out with all kinds of reports based on the previous year. The most interesting one I've seen so far is from a company called LiveChat ......
By Brian Rayl | Tuesday, January 19, 2016
Opinion: Is Zillow becoming a brokerage?

Opinion: Is Zillow becoming a brokerage?

Disruption and innovation abound in today's real estate technology world. With the recent announcement of Zillow Group acquiring transaction management firm dotloop, Zillow continues to be mentioned in headlines -- and social media threads -- as a th...
By Brian Rayl | Friday, August 28, 2015
Opinion: Why offering discounts for real estate services is smart for business

Opinion: Why offering discounts for real estate services is smart for business

I was browsing social media, and something caught my eye. It wasn't an advertisement on my page, mind you, but another agent who was complaining that "discount brokers" are the reason that our industry is in shambles, mentioning something about "you ...
By Brian Rayl | Tuesday, July 21, 2015
Leverage time or money to escape plateaus in your real estate business

Leverage time or money to escape plateaus in your real estate business

With all of the technology, tools, tasks and toys out there that a real estate agent can take advantage of, the challenge becomes how to get everything integrated and working efficiently. What agents often forget is that real estate is a business and...
By Brian Rayl | Wednesday, March 18, 2015
Door-knocking tactics reek of used car salesmanship

Door-knocking tactics reek of used car salesmanship

Last week, I visited the Raise The Bar In Real Estate Group and found this post: "When you go door-knocking and there is a 'no soliciting' sign, what do you do?" ......
By Brian Rayl | Friday, February 6, 2015
Love it or hate it, Zillow is here to stay

Love it or hate it, Zillow is here to stay

Love it or hate it, Zillow is not going anywhere. I posted a simple question to my Facebook wall the other day, and the replies indicated why consumers trust Zillow more than they trust real estate agents. Here's what I learned ......
By Brian Rayl | Friday, January 30, 2015