Recent Articles by Candi Looney

The power of paid search in 2016

The power of paid search in 2016

There are three primary ways to gain business in real estate: sphere of influence. Many agents rely solely or mostly on their sphere of influence. The people you go to church with, your Facebook friends and your spouse’s boss -- these individuals k...
By Candi Looney | Thursday, April 7, 2016
The do’s and don’ts of real estate lead generation

The do’s and don’ts of real estate lead generation

Here's the thing about pay-per-click lead generation in real estate that I don't think many agents fully take into account: You have prospects who are coming to you -- so take advantage of it ......
By Candi Looney | Tuesday, March 29, 2016
What’s the best way to interact with your clients daily?

What’s the best way to interact with your clients daily?

In June, I decided that renting my home wasn't worth it anymore and that it was time to put it back on the market. My thinking was that it would sell in a couple of months. It didn’t. By September, the lease was up, and my renters were out. There h...
By Candi Looney | Thursday, December 10, 2015
Why pay-per-click lead generation isn’t bunk

Why pay-per-click lead generation isn’t bunk

Having seen the ins and outs of the lead generation industry, I must say that I find it disappointing when agents say that paying for online advertising is a waste of money. Let's say that I have received a job offer in Austin, Texas, and I decide to...
By Candi Looney | Friday, October 23, 2015
Don’t forget Generation X

Don’t forget Generation X

With all the talk about millennials, it is sometimes easy to lose sight of another crucial category of homebuyers -- Generation X. Although millennials comprise most of the homebuying population, research shows that Gen X comes in at a close second. ...
By Candi Looney | Friday, June 5, 2015
Nurture real estate client relationships with tech tools you already use

Nurture real estate client relationships with tech tools you already use

There are ways to use ever-present technology tools as mechanisms to nurture client relationships. The relationships we have with our clients should always be the top priority above any other asset that we have or use, but how do we nurture each and ...
By Candi Looney | Monday, March 9, 2015
The tech tools real estate agents aren’t using (but should be)

The tech tools real estate agents aren’t using (but should be)

Inman's recent special report, "How to deliver technology agents need," highlights one of the most common challenges faced by the real estate industry: Agents are not taking advantage of the technology that brokers offer to them. It is somewhat under...
By Candi Looney | Thursday, February 26, 2015