Recent Articles by Chris Angell

A frustrated man crumpling up paper drafts of writing Out of Facebook post ideas? 5 strategies to beat writer's block

Out of Facebook post ideas? 5 strategies to beat writer's block

Recently, Gary Vaynerchuk spoke at Inman Connect San Francisco and said that every agent is a media company. This has never been more true or more needed than now. We are in a battle for the consumers' attention. Our ability to create consistent and ...
By Chris Angell | Tuesday, October 11, 2016
3 steps to finding your voice in content marketing

3 steps to finding your voice in content marketing

Your business is your database. I learned that when I first got into real estate over 16 years ago. I believe that simple truth still applies today. However, how we build our database needs an overhaul, and that can be done through content marketing ...
By Chris Angell | Wednesday, March 30, 2016
A focus group listening to a speaker. How to reverse-engineer a highly engaged database

How to reverse-engineer a highly engaged database

Stop deleting people from your database. Why do we go about putting people into our database over time only to then delete them when they don't engage? The reason they're not interacting isn't their fault. It's ours. So we're deleting people that cou...
By Chris Angell | Thursday, March 17, 2016
16 crazy useful ways to spoil your farm in 2016

16 crazy useful ways to spoil your farm in 2016

There's a trend I've noticed lately that will impact how we farm, and it's gaining in agreement. Jay Baer calls it "youtility." Gary Vaynerchuk calls it "jabbing." Seth Godin calls it "marketing with and for people" rather than to and at them. The po...
By Chris Angell | Tuesday, January 26, 2016
Stop getting out of your comfort zone

Stop getting out of your comfort zone

Getting out of your comfort zone is bad advice. I can already hear the scoffs and see the eyes rolling about that statement. It's such a widely held agreement about what creates success. How can I question it? Let me clarify and then explain. I'm not...
By Chris Angell | Wednesday, November 18, 2015
What if email autoresponders were no longer a numbers game?

What if email autoresponders were no longer a numbers game?

There is cause and effect in the world. It's undeniable. So we say things like "it's a numbers game." Let me go on record and say that it's true -- your success can be distilled down to numbers and the story those numbers tell. But there is a paradox...
By Chris Angell | Wednesday, October 28, 2015