Recent Articles by Chris Smith

Thumbnail Social media and the school shooting: Maybe we should just all shut up

Social media and the school shooting: Maybe we should just all shut up

The words I’ve heard the most are that there are no words to describe what just happened.  I agree. My son Lucas is five. He’s in a room full of Kindergartners where his classmates never-ending energy and blind optimism are ......
By Chris Smith | Tuesday, December 18, 2012
27,000 iPad app downloads later, Open Home Pro innovates again for iPhone

27,000 iPad app downloads later, Open Home Pro innovates again for iPhone

If you don’t know who Andrew Machado is, you will soon. Kid is a genius. His iPad app, Open Home Pro, solved a huge problem for tens of thousands of Realtors. It removed the friction (and often phony info provided) ......
By Chris Smith | Thursday, December 13, 2012
Thumbnail Connecting the digital dots BEFORE 2013 starts [WEBINAR RECORDING]

Connecting the digital dots BEFORE 2013 starts [WEBINAR RECORDING]

It’s highly likely that over the last 24-36 months your digital “footprint” has expanded tremendously.  New social media sites have certainly been added. New real estate listing portals pop up monthly it seems. Agent review sites are all the ...
By Chris Smith | Monday, December 3, 2012
Real estate reviews have hit the search engines and minds of consumers: are you in the game? [WEBINAR RECORDING]

Real estate reviews have hit the search engines and minds of consumers: are you in the game? [WEBINAR RECORDING]

The Realtor ratings and reviews bar has been raised. Are you even in the game yet? Blame Amazon. Blame iTunes. We have officially become conditioned to looking for reviews while purchasing online. While we don’t technically purchase an agents...
By Chris Smith | Tuesday, November 20, 2012
Thumbnail Dreamworks iPhone app Ptch turns Realtors into mobile storytellers

Dreamworks iPhone app Ptch turns Realtors into mobile storytellers

Storytelling. Now there’s an app for that. Ptch, a new app from Dreamworks — yes, that Dreamworks — takes photos and videos from your iPhone and quickly stitches them into a poignant “film.” Here is a Ptch I created of ......
By Chris Smith | Monday, November 12, 2012
Thumbnail Haiku Deck iPad app helps Realtor win $1.4M listing

Haiku Deck iPad app helps Realtor win $1.4M listing

John James approached me in Denver last week to say I had just helped him land a $1.4 million listing. Naturally, it made my day. Of course my first question was, how exactly did I do that? John mentioned he ......
By Chris Smith | Tuesday, October 30, 2012
Thumbnail Study: 74 percent of Realtors do not justify their commission

Study: 74 percent of Realtors do not justify their commission

I hire you to sell my home, now what? The University of Central Florida’s Department of Psychology, in collaboration with the team from Merge, collected hundreds of responses focused on the topic of consumer satisfaction regarding the commissions R...
By Chris Smith | Thursday, October 25, 2012
Thumbnail Establishing, Maximizing and Monitoring Your Brand Online

Establishing, Maximizing and Monitoring Your Brand Online

It’s easy to get caught up in the day to day operations of owning and running a business. Long term strategic thinking and brand building are not always top of mind. In this webinar they were. Establishing your brand online is ......
By Chris Smith | Monday, October 15, 2012
Thumbnail Relevant is the New Black – Stop Sucking and Start Mattering

Relevant is the New Black – Stop Sucking and Start Mattering

This isn’t breaking news or an exclusive by any means. If I did years of extensive research, analyzed data, built fancy charts, used 3-D graphs on my iPad, and touted inarguable, NAR homebuyer and seller survey-backed findings, it would lead ......
By Chris Smith | Friday, October 12, 2012
Thumbnail 12 Secrets to Generating Leads from Facebook

12 Secrets to Generating Leads from Facebook

If you are not getting business from Facebook at this point, you are likely doing it wrong. Real estate is relationships; Facebook is people interacting with people. This really shouldn’t be so complicated. Maybe you are over thinking it. May...
By Chris Smith | Monday, October 1, 2012
Thumbnail You Better Get a Better System for Your Voicemail, Immediately

You Better Get a Better System for Your Voicemail, Immediately

I try my best to respond quickly to communication that happens through Facebook, Twitter, email or text. Voicemail (VM) however, is another story. Maybe it’s just me, but when I get a voicemail, in 2012, it does not create a ......
By Chris Smith | Tuesday, September 25, 2012
Thumbnail Is it Really Worth $600 to Upgrade From an iPhone 4S to an iPhone 5?

Is it Really Worth $600 to Upgrade From an iPhone 4S to an iPhone 5?

I set my alarm for 2:55 a.m. Think about that for a moment. I purposefully woke myself up in the middle of the night to spend $549 on something that I certainly do not “need.” I’m guessing once Apple releases ......
By Chris Smith | Tuesday, September 18, 2012
Thumbnail Become a Content Marketing Expert – Real Estate Edition [Webinar Recording]

Become a Content Marketing Expert – Real Estate Edition [Webinar Recording]

Wikipedia defines Content Marketing as: “Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood curre...
By Chris Smith | Friday, August 31, 2012
Thumbnail The Real Estate Market Data Revolution Will Be Televised

The Real Estate Market Data Revolution Will Be Televised

It’s time for real estate statistics to get their close up. Home buyers and sellers love video.  They also love data. Time to make a baby.Terradatum introduces Market Analysis Videos. The technology pulls in live MLS data and plugs it into ....
By Chris Smith | Tuesday, August 28, 2012
Thumbnail Realtor.com’s HUGE Leap Forward. First to offer free, agent branded version of their award winning mobile app to all

Realtor.com’s HUGE Leap Forward. First to offer free, agent branded version of their award winning mobile app to all

This story has been updated to remove an unsubstantiated reference to Realtor.com’s mobile app being the most downloaded real estate app for iOS and Android. Truly a game changer (and I HATE that phrase). Realtor.com has a remarkable app. The ...
By Chris Smith | Wednesday, August 22, 2012
Thumbnail Do You Operate on Realtor Time? Now There’s an App for That!

Do You Operate on Realtor Time? Now There’s an App for That!

Communication is King. Have you ever been late for an appointment? (that’s a rhetorical question) A new iPhone app called Twist is getting major buzz and deservedly so (I have been live demoing it during recent Agent Reboot’s to major .....
By Chris Smith | Friday, August 17, 2012
Thumbnail So You Bought an iPad. Now What? [Webinar]

So You Bought an iPad. Now What? [Webinar]

Certainly you need the right apps, but the tablet revolution is about a lot more than that. It’s about creating remarkable experiences through technology for your current and past clients. It’s about being able to wow someone at Starbucks when ....
By Chris Smith | Friday, August 10, 2012
Thumbnail The 4 Best Ways To Experience Real Estate Connect (Without Going)

The 4 Best Ways To Experience Real Estate Connect (Without Going)

I want to help those of you NOT attending Real Estate Connect next week (it’s not too late to register by the way. Crazy good deal here). While there is nothing like being there live, following a conference online can still ......
By Chris Smith | Thursday, July 26, 2012