Recent Articles by Christina Ethridge

Happy customers image via Shutterstock. When did 'lead' become a naughty word in real estate?

When did 'lead' become a naughty word in real estate?

I'm so not into the altruistic idea that if we change the terminology we use -- standardized terminology, by the way -- that it will inherently change our industry. That it will change our mindset. It won't. We will always have unethical agents, alwa...
By Christina Ethridge | Tuesday, March 25, 2014
Facebook ads for real estate.jpg How to run an awesome Facebook ad campaign that brings in real estate leads

How to run an awesome Facebook ad campaign that brings in real estate leads

Every real estate agent should be running a number of different Facebook ad campaigns. You'll want one for likes. One for opt-ins. One for website conversions. One for each lead generating goal. And within all of these, you'll have different variat...
By Christina Ethridge | Thursday, March 20, 2014
Facebook likes image via Shutterstock. Need Facebook likes? 2 things real estate agents should never do, and why

Need Facebook likes? 2 things real estate agents should never do, and why

Is it any wonder real estate agents are not generating leads on Facebook? When they go into it with the mentality that "likes" are important and that "who knows, everyone who likes my page may be or know someone who could use my services," they go in...
By Christina Ethridge | Tuesday, March 11, 2014
Double your real estate leads The quickest way to double your real estate business in 2014

The quickest way to double your real estate business in 2014

The "flavor" of your business, how much you love your business, is directly related to who you choose to work with. And yes, YOU get to choose. I recently had a situation where someone contacted me on a Sunday afternoon and requested my response ASAP...
By Christina Ethridge | Tuesday, March 4, 2014
Content calendar.jpg Step-by-step guide to a successful real estate content calendar

Step-by-step guide to a successful real estate content calendar

In order to be a successful lead generator, you must have a plan. When you have a written plan, you are more likely to stick to it. When you know that you have specific content "coming due," you can hunker down and create that content ......
By Christina Ethridge | Wednesday, February 26, 2014
Blog image via Shutterstock. How many blog posts should real estate agents be writing?

How many blog posts should real estate agents be writing?

A recent question from a client of ours: "What would you say is a good goal for monthly number of blog posts? I've heard weekly." And the ideal number of blog posts each month for a real estate website is: not a black-and-white answer. The thing you ...
By Christina Ethridge | Monday, February 17, 2014
Facebookforrealestateleads.jpg Stop failing on Facebook: 8 ways to rake in the real estate leads

Stop failing on Facebook: 8 ways to rake in the real estate leads

"Did she just say it's NOT about engagement? On Facebook?" Yes, yes I did. I'll say it again. Facebook lead generation is NOT about post boosting, name recognition, getting likes or engagement ......
By Christina Ethridge | Thursday, February 13, 2014
SEO for real estate It's true: Agents can rank on page one of Google

It's true: Agents can rank on page one of Google

The idea that one cannot rank organically is simply not true. It's false. It's a blatant lie being spoken by real estate agents all over the country. Most don't realize it's a lie, because they are stuck inside their box with a closed lid ......
By Christina Ethridge | Monday, February 10, 2014
Zombie image via Shutterstock. What zombies can teach real estate agents about Facebook

What zombies can teach real estate agents about Facebook

My one purpose for my Facebook business page is to create raving fans. That's it. I'm not focusing on them becoming clients (not in this step). I'm not focusing on making sure my clients are on there so I can stay in touch. I'm not focusing on getti...
By Christina Ethridge | Monday, December 30, 2013
Dead end image via Shutterstock. There's no such thing as 'dead-end leads' on Facebook

There's no such thing as 'dead-end leads' on Facebook

Facebook is probably one of the absolute best places to harvest leads because you've got so much "intel" on that lead, it's not funny. You can easily get to know them on a level that just isn't possible for typical email sign-ins or even people you m...
By Christina Ethridge | Wednesday, December 18, 2013
Niche image via Shutterstock. When agents focus their 'niche,' business explodes

When agents focus their 'niche,' business explodes

What happened when I narrowed my niche? My business exploded. Quite literally. In 2012, we worked five months and made nearly double what we had made in 2011 working 12 months. ......
By Christina Ethridge | Friday, December 13, 2013
Give a lot Why real estate agents suck at capturing leads off their blog

Why real estate agents suck at capturing leads off their blog

But as you know, it's not just about drawing traffic (aka readers, aka prospects) to your blog/site. Just because they like what you have given them freely doesn't mean they'll choose you to help them with their next transaction. In reality, your ...
By Christina Ethridge | Monday, December 2, 2013
How often should I post to my Facebook business page? Which Facebook posts get you the most interaction, leads?

Which Facebook posts get you the most interaction, leads?

Frankly, in my opinion (you knew you'd get it from me, right?), real estate agents should stick to statistical facts, not individual preferences, when it comes to posting frequency. And honestly, real estate agents think they overcontact people when,...
By Christina Ethridge | Wednesday, November 20, 2013
planner or procrastinator 4 tricks to planning your content

4 tricks to planning your content

So, which are you: a content planner or a content procrastinator? Be honest with yourself. How far in advance do you write your social media content? On the fly? An hour or two? A day or two? A week? A ......
By Christina Ethridge | Monday, October 21, 2013
Thumbnail 10 Step Proven Facebook Farming Strategy

10 Step Proven Facebook Farming Strategy

I’m having GREAT success using Facebook pages coupled with “old fashioned” neighborhood farming… getting to meet so many people in our neighborhood, and providing lots of cool stuff for them. Here’s what I’ve done: Created a neighborh...
By Christina Ethridge | Monday, October 17, 2011