Recent Articles by Christina Ethridge

A man concentrating at his desk The 3 things you need to get more done today and double your business tomorrow

The 3 things you need to get more done today and double your business tomorrow

Last fall I started attacking my productivity. I knew that I was wasting my most productive time and my best energy on unimportant tasks, but I wasn’t exactly sure what or where. It was time to focus on it, measure it and take control of it ......
By Christina Ethridge | Tuesday, February 14, 2017
What to do when your Facebook lead generation fails

What to do when your Facebook lead generation fails

Do you approach Facebook lead generation strategically or tactically? When it comes to using Facebook for your real estate business, too many times real estate agents focus on tactics without having a strategy in place ......
By Christina Ethridge | Wednesday, October 26, 2016
Five pillars against a sunset sky The 5 essential pillars of a lead-generating real estate blog

The 5 essential pillars of a lead-generating real estate blog

If you want a business that builds know, like, and trust relationships before they come into your lead pipeline and eliminate the awkward follow-up calls trying to convince uninterested, unmotivated people that they need you, then you need to blog --...
By Christina Ethridge | Thursday, September 1, 2016
Congratulations! You’ve ‘hacked’ your business to death

Congratulations! You’ve ‘hacked’ your business to death

Have you heard that you should be commenting on all kinds of blogs so that your own website gets pushed up in ranking? Have you heard that you can hijack viral topics on Facebook so that they drive engagement (likes, comments, shares) on your own Fac...
By Christina Ethridge | Wednesday, August 17, 2016
The art of #hustle: Why most of us don’t know what it means

The art of #hustle: Why most of us don’t know what it means

I bet you have seen the word hustle used all over the interwebs. I’m willing to bet many of you even use the word hustle to describe your activities. But what does hustle mean? Seriously, with the greats, such as Gary Vaynerchuk, Jon Acuff and Stu ...
By Christina Ethridge | Wednesday, July 27, 2016
Email open on a laptop computer The No. 1 thing you are doing that is killing your email marketing

The No. 1 thing you are doing that is killing your email marketing

I’m on a soapbox and I’m very feisty. What am I feisty about? Email! Well actually, I’m feisty about real estate agents killing their opportunity to leverage email marketing because they keep doing this one thing. The reality is that this has b...
By Christina Ethridge | Thursday, July 21, 2016
Want to scale your real estate business? Stop making phone calls

Want to scale your real estate business? Stop making phone calls

OK you guys, I wrote this training article for you because I read something in a Facebook group that triggered this soap box. So, though I’ve given you very solid, tangible, takeaways that you can implement immediately, I also know that you need to...
By Christina Ethridge | Wednesday, July 13, 2016
Shiny ball bearings in a field of view Shiny objects got you distracted? Here’s how to avoid them

Shiny objects got you distracted? Here’s how to avoid them

It’s the beginning of the century, all over again. Do you remember back in 2000-2004 when real estate vendors everywhere were selling real estate agents on how much traffic was visiting the websites they designed? Or how many impressions an image w...
By Christina Ethridge | Wednesday, June 8, 2016
A man's hand stopping a domino fall What’s your ‘lead domino’ and why is it important?

What’s your ‘lead domino’ and why is it important?

For any business, the goal is to always grow your database. It’s the same for me in my business, it was the same in our real estate business, it’s the same for you in your real estate business. But what grows your database? What grows it with the...
By Christina Ethridge | Tuesday, May 24, 2016
9 ways to cut the noise and laser focus on being productive

9 ways to cut the noise and laser focus on being productive

The truth is, we find the time to do what we want to do. It’s not enough to say that something is a priority, our actions must show that something is our priority. If building a real estate business is a priority for you, then you need to challenge...
By Christina Ethridge | Wednesday, May 18, 2016
A woman accountant creating a budget using a calculator 4 core places you should be spending your lead generation budget

4 core places you should be spending your lead generation budget

Last fall, I talked about the Top 5 places you should spend your lead generation budget…and it was a really popular article. I completely understand why it was so popular. Lead generation is so important, and we are inundated with shiny objects all...
By Christina Ethridge | Wednesday, April 6, 2016
5 steps to penning a blog that prospects actually care about

5 steps to penning a blog that prospects actually care about

If you read Forbes, Inc. or Entrepreneur magazines, you are going to see this phrase repeated incessantly by the most successful businessowners: "If you sell to everyone, you sell to no one." Today, I'm going to show you how to never have to sell aga...
By Christina Ethridge | Thursday, March 10, 2016
A tire about to drive over a rusty nail 7 things that sabotage your Facebook lead generation

7 things that sabotage your Facebook lead generation

I see it all the time: Real estate agents perplexed about why their Facebook lead generation efforts aren't bringing any of the promised rewards. Namely, leads. Closings. But here's the kicker: They haven't set up their presence to generate leads. ....
By Christina Ethridge | Tuesday, March 1, 2016
Are you ignoring online lead generation because ‘nothing beats a handshake?’

Are you ignoring online lead generation because ‘nothing beats a handshake?’

If you want to know what really gets my goat -- hang out in one of the plethora of real estate agent focused Facebook groups for a single hour and just observe. Watch the discussions between the "it's a relationship business" crowd and the "online le...
By Christina Ethridge | Thursday, February 11, 2016
Want more targeted website traffic? Avoid this mistake

Want more targeted website traffic? Avoid this mistake

When I publish articles on the web, I drive a lot of web traffic. Not just any traffic, but highly targeted traffic. But, do you know why the articles I write drive a lot of the right kind of traffic? It's not because I'm special or eloquent, and it'...
By Christina Ethridge | Tuesday, January 26, 2016
The 9 biggest mistakes real estate agents make with online lead generation

The 9 biggest mistakes real estate agents make with online lead generation

I recently asked my RE-Freshed! community what they were struggling with when it came to strategically using Facebook. Imagine my surprise when the answers I got back (and I got hundreds of responses) were more focused on something called "content ma...
By Christina Ethridge | Monday, January 18, 2016
How to rake in the Facebook leads as a complete beginner

How to rake in the Facebook leads as a complete beginner

Perhaps the big question for the universe right now among real estate agents is: How do I get real estate leads from Facebook?Of course, if you are using Facebook with any regularity, you are likely to get a couple of clients just from normal int...
By Christina Ethridge | Tuesday, December 22, 2015
5 steps to turning holiday cheer into lead conversion

5 steps to turning holiday cheer into lead conversion

Do you want more real estate closings in 2016? I'm sure you do, so I'm going to show you something so simple and yet so powerful. Something that we sorely underestimate in its ability to convert people to using our services ......
By Christina Ethridge | Tuesday, December 15, 2015