How to write listing descriptions that pop
Consider this your property description boot camp, with the best tips, tricks and hints to help you craft winning words that sell
Dec 13
Opinion
Dear Marketing Mastermind: As prices soften, how can I make my listings stand out?
People will always remember the care you provide
Dec 11
How California's wildfires are affecting its real estate
San Francisco-based real estate investment pro Nick Giovacchini shares his thoughts on how the recent California wildfires have impacted the region
Dec 7
Lesson Learned: Service first, real estate second
Think you’re in real estate sales? Florida eXp mega-agent Paul Saperstein says service is your real mission
Dec 3
How to market a listing from staging to social media
Figure out what your 'thing' is, and create a brand around it: Cheryl Eisen on IMG’s new essentials for real estate marketing
Nov 23
Lesson Learned: Figure out how to do it your way
Not seeing the results you want in your business? Manhattan real estate agent Jake Kerrigan says you might need to forge your own path
Nov 19
3 Thanksgiving marketing hacks you still have time to pull off
You don't need a massive budget — just a little time, attention and market knowledge
Nov 16
Dear Marketing Mastermind: What's the most effective content for real estate?
3 burning real estate marketing questions — answered
Nov 13
Lesson Learned: Cross your t’s and dot your i’s
Florida Broker Ophelia 'Opey' Angelone knows that when it comes to real estate, no detail is too small
Nov 12
Lesson Learned: The entire process matters
Think you’re done once they’ve signed on the dotted line? India’s Neeta Sujata Durai says that’s just the start
Nov 5
Lesson Learned: It ain’t over till it’s over
Central Florida real estate agent Penny Craig knows that when it comes to transactions, expect the unexpected
Oct 15
Dear Marketing Mastermind: How to start (or restart) a real estate blog
3 burning real estate marketing questions — answered
Oct 9
Lesson Learned: Go with the flow, and be willing to take risks
Broker and developer Sharon R. Frank has spent more than 2 decades building her brand, now she uses that experience to help others
Oct 8
Why agents shouldn’t worry about the iBuyer wave
There’s so much buzz about this new technology, but it probably doesn’t mean what you think it does
Oct 1
Lesson learned: Set yourself apart by being an excellent communicator
What differentiates good client experiences from bad? Sometimes, it’s as simple as picking up the phone, according to South Carolina agent Del Shaffer
Oct 1
Lesson Learned: Success is inevitable if you're following your passion
Find out how Nest Seekers’ Johnny Mansilla brings an open mind and an open heart to practicing real estate
Sep 24
Lesson learned: To make it, you have to be hungry to learn
Eddie Shapiro, president and CEO of Nest Seekers International, continues to look for ways to advance technology while keeping the focus on people
Sep 17
Dear Marketing Mastermind: How do you maximize online marketing?
3 burning real estate marketing questions — answered
Sep 11
Lesson learned: Empower your real estate agents
North Carolina broker David Keener found that the way to build a successful brokerage is by giving agents the tools to build their own successful businesses
Sep 3
Dear Marketing Mastermind: Developing your brand through content marketing
Creating a brand identity — and communicating it to your market — is vital for outreach and growth
Aug 14