Recent Articles by Darrin Friedman

How to tell a story through your real estate brand

How to tell a story through your real estate brand

At some point in his or her career, every agent is confronted with a simple fact: I am my brand. You are a product in a marketplace that is chosen by consumers for one reason or another ......
By Darrin Friedman | Tuesday, February 10, 2015
Thumbnail Using Social Capital To Generate Exposure For Your Listings

Using Social Capital To Generate Exposure For Your Listings

It doesn’t seem like it happened all that long ago, does it? When that very loud industry wide a-ha moment that made us all realize that highly effective online exposure of our listings (and be honest, ourselves), can dramatically influence .....
By Darrin Friedman | Friday, October 7, 2011
Thumbnail Does Hyperlocalism Help or Hurt our Business?

Does Hyperlocalism Help or Hurt our Business?

Hyperlocalism: a brilliant bit of marketing or the ultimate handcuff? Over the last couple years those on the more innovative trend of the real estate industry spectrum have enjoyed using “Hyperlocalism”, touting it as a new frontier of doing bus...
By Darrin Friedman | Friday, September 2, 2011