Recent Articles by David Greenberg

Integrating 'rich' media in portals will generate more quality real estate leads for agents

Integrating 'rich' media in portals will generate more quality real estate leads for agents

Although it may seem advantageous to redirect buyers to the agent's website, it actually reduces both the quality and quantity of leads. A better approach is for real estate portals to offer true rich media integration, which will provide agents with...
By David Greenberg | Tuesday, March 10, 2015
Online is the new curbside

Online is the new curbside

"Your online presence is the new curbside." That's what HouseLens CEO Andrew Crefeld said in November when he was talking to a reporter from our local CBS affiliate. And it's true: 92 percent of buyers start their home search online, and the average ...
By David Greenberg | Wednesday, December 3, 2014
Build a digital profile that generates quality leads

Build a digital profile that generates quality leads

"Your online presence is the new curbside." That's what HouseLens CEO Andrew Crefeld said in November when he was talking to a reporter from our local CBS affiliate. And it's true: 92 percent of buyers start their home search online, and the average ...
By David Greenberg | Wednesday, December 3, 2014