Recent Articles by Eric Halsey

How should today’s mortgage brokers respond to ‘The Big Short?’

How should today’s mortgage brokers respond to ‘The Big Short?’

Anyone in the mortgage industry will tell you that the market has evolved significantly since 2008, but these evolutions haven't been explained well to consumers. Frankly, the industry could learn a lot from how 'The Big Short' manages to explain the...
By Eric Halsey | Friday, April 8, 2016
How to use email marketing like it’s 2016

How to use email marketing like it’s 2016

Too many mortgage brokers are doing one of two things wrong: they haven't changed their email marketing plan since 2009 -- or even worse, they're using the same plan they had then: none at all ......
By Eric Halsey | Wednesday, November 11, 2015
Why fidelity bonds are a must-have for real estate

Why fidelity bonds are a must-have for real estate

Real estate brokers need to be constantly on the lookout for advantages in this competitive field. Aside from the usual techniques, there are important ways you can protect your real estate business with an employee dishonesty bond (also called a fid...
By Eric Halsey | Wednesday, August 26, 2015