Recent Articles by Eric Putoto

Opinion: How to be a totally fearless real estate agent

Opinion: How to be a totally fearless real estate agent

It seems we as an industry are constantly inviting new variations of discount brokerages into our arena. I remember how bothered I used to get when the newest brokerage of this kind would show up in my market ......
By Eric Putoto | Friday, January 15, 2016
Adviser or order taker — which are you?

Adviser or order taker — which are you?

Over my years of applying my trade as a real estate sales professional, I have come to separate those of us who are licensed to sell real estate into two camps: advisers and order-takers. So I to pose this question to you, which one are you ......
By Eric Putoto | Thursday, October 1, 2015
‘Principal agent model’ may be better for your real estate business than team approach

‘Principal agent model’ may be better for your real estate business than team approach

Since their inception, real estate sales teams have signified a certain level of accomplishment and status within the real estate sales industry. The common perception within the industry and with most of the consumers is the larger the team, the gre...
By Eric Putoto | Friday, August 14, 2015
Differentiate your business or risk fizzling out

Differentiate your business or risk fizzling out

Differentiation -- at its core -- means to constitute a difference between or specialize in structure or functions to acquire a distinctive and separate character. That sounds intriguing, right? Let's look at the reasons why an agent would want to di...
By Eric Putoto | Friday, June 26, 2015
Are you an authentic, consumer-centric real estate adviser?

Are you an authentic, consumer-centric real estate adviser?

Have we as real estate agents lost sight of who or what we are? If this question strikes you as odd, then ask yourself this: "Who does my business model serve?" You immediate response is likely going to be "my clients." To which I would then ask you,...
By Eric Putoto | Friday, June 19, 2015
The necessary paradigm shift for real estate agents

The necessary paradigm shift for real estate agents

As a Realtor, I have always been frustrated by the consumer's perception of us. Inman has published research findings from studies done by the University of Central Florida that substantiated the consumer's less than high regard of Realtors, as well ...
By Eric Putoto | Thursday, May 28, 2015