Recent Articles by Erica Tafavoti

How to achieve an empty inbox

How to achieve an empty inbox

As the number inside of the red bubble at the bottom of your phone screen grows, a certain sense of anxiety tends to come with it. How bad is your inbox? Double digits? Triple? I know a few iPhones ago, I let my personal email get to several thousand...
By Erica Tafavoti | Thursday, November 12, 2015
5 reasons your real estate website isn’t generating leads

5 reasons your real estate website isn’t generating leads

If you're unhappy with your real estate website, it's probably for one reason -- it isn't generating enough leads. The prettiest website in the world isn't a good investment unless it's capturing and delivering you leads. Here are five major reasons ...
By Erica Tafavoti | Wednesday, July 29, 2015
4 tips to save time on social media during the busy season

4 tips to save time on social media during the busy season

We all know that the things you leave to the end of the day are the least likely to get done. However, there are certain tools and strategies that can help you automate your social media, so you can manage your marketing in as little time as possible...
By Erica Tafavoti | Wednesday, June 17, 2015
Is your website ready for Google’s algorithm update?

Is your website ready for Google’s algorithm update?

Mobile-geddon. Mobile-pocalypse. The biggest update in years. Call it what you want: On April 21 Google will be releasing an update to its algorithm that could have a big impact on your search engine rankings if you and your website aren't prepared ....
By Erica Tafavoti | Monday, April 6, 2015
Marketing your real estate business on a budget? Try inbound approach

Marketing your real estate business on a budget? Try inbound approach

You're probably familiar with the term "inbound marketing." And if you're like many busy real estate professionals, you may have decided that it's just not worth the time and investment to take on a new marketing strategy. ......
By Erica Tafavoti | Tuesday, March 10, 2015
How to leverage Google’s new Twitter deal in your real estate business

How to leverage Google’s new Twitter deal in your real estate business

If you've been looking for a reason to use Twitter for your real estate business, you may have just found one. In a deal reported by "Bloomberg Business" last week, Google has gained access to Twitter's "firehose stream" of data ......
By Erica Tafavoti | Friday, February 13, 2015
6 free must-install Google Chrome extensions for Realtors

6 free must-install Google Chrome extensions for Realtors

Google's Chrome browser comes packed with thousands of extensions that can simplify your life. Similar to apps on your smartphone, these extensions range in functionality from social media to productivity and security. ......
By Erica Tafavoti | Thursday, January 15, 2015
Google launches new ‘mobile-friendly’ website label

Google launches new ‘mobile-friendly’ website label

There are hundreds of factors that Google considers when they send their bots off to crawl your website. Google bots analyze and interpret web pages inside and out based on a combination of factors, also known as an algorithm, to see how relevant and...
By Erica Tafavoti | Friday, November 21, 2014
What does Google's "mobile-friendly" search change mean for your site?

What does Google's "mobile-friendly" search change mean for your site?

There are hundreds of factors that Google considers when they send their bots off to crawl your website. Google bots analyze and interpret web pages inside and out based on a combination of factors, also known as an algorithm, to see how relevant and...
By Erica Tafavoti | Friday, November 21, 2014