Gahlord Dewald, Author at Inman | Page 4 of 29

Gahlord Dewald

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Gahlord Dewald is a data-driven Web strategist focusing on platform-agnostic tools and techniques that allow his clients to optimize their conversion funnels through ongoing activities across the stages of the consumer life-cycle model. More simpl... Read more

Gahlord Dewald is a data-driven Web strategist focusing on platform-agnostic tools and techniques that allow his clients to optimize their conversion funnels through ongoing activities across the stages of the consumer life-cycle model. More simply stated: Gahlord observes what people do online using Web analytics packages. You know, bounce rate and page views and that sort of thing. He's done a lot of work mapping those numbers to business objectives like "generate more leads" or "sell more things" or "help people understand this better." So he takes those numbers and identifies what tools and techniques could be used to make things better. Though he loves to travel, you're most likely to find him in Burlington, Vt. His company, Thoughtfaucet, helps organizations make things people like. Follow him on Twitter: @gahlord.

Gahlord's Stories

Memetic culture, real estate, and you

How Vine and the 'new narrative image' can further your business objectives

Jan 30

More than one strategy = mess

Don't reorganize around every new technology that comes bumping down the road

Jan 23

Watch for real estate brokers, franchisors to join tech buying spree

Buying real estate technology keeps tools out of competitors' hands

Jan 15

'Mobile everything' is not a marketing strategy

Make sure you know how your audience is actually using mobile

Dec 26

Social profile aggregators aren't social

Ultimately, you still have to decide how and where to help the customer

Dec 12

Can an app replace agents' negotiation skills?

Negotiate It arms consumers with scripts to handle customer service reps

Nov 8

How to make the most of Google's new approach to analytics

Universal Analytics tool should help you make better decisions and boost results

Oct 31

You've got customers, now what do you do with them?

Commentary: CRM options in real estate are dismal

Oct 24

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