Recent Articles by Gregory Kiep

5 things you can do now to prepare for 2017

5 things you can do now to prepare for 2017

We are just now getting into the holiday season, and I know a lot of real estate agents want to relax, rest and sort of “glide” through the end of the year. They might have hit their commission numbers, and they know that the market tends to slow...
By Gregory Kiep | Thursday, December 1, 2016
5 ideas for breathing life into tired real estate marketing

5 ideas for breathing life into tired real estate marketing

Every day, consumers are inundated with marketing from agents and companies pitching their services and looking for their next transaction. The vast majority of these materials are not only boring but also totally ineffective ......
By Gregory Kiep | Tuesday, September 6, 2016
How to use networking to boost your real estate career

How to use networking to boost your real estate career

Networking -- to many people, the idea behind this concept is standing around with a glass of wine after a long work day throwing business cards at people and trying to feign interest. We have all been to events to meet people that were boring and ca...
By Gregory Kiep | Wednesday, August 31, 2016
5 ways to dominate your spring real estate market

5 ways to dominate your spring real estate market

Spring is the time of year when buyers really start to come out and look at homes. It's also when homes tend to show their best in many markets with fresh flowers, longer days and a general sense of happiness in the air. As an agent, you know to neve...
By Gregory Kiep | Wednesday, May 4, 2016
16 marketing opportunities agents should prioritize now

16 marketing opportunities agents should prioritize now

It's hard to believe that another new year is right around the corner. Each year, the ideas behind real estate marketing shift a little. Modern methods become increasingly important while others lose priority. ......
By Gregory Kiep | Wednesday, December 23, 2015
A simple method to maximize your Facebook time

A simple method to maximize your Facebook time

Social media tends to be one of those marketing items that gets away from real estate agents on a consistent basis. We understand that it's important to have many touches each year with our sphere of influence. But sometimes drop the ball on this whe...
By Gregory Kiep | Monday, November 9, 2015
How to be successful and enjoy what you do

How to be successful and enjoy what you do

I have been involved in the real estate industry for more than 10 years in a variety of markets. Starting as a salesperson, I did over 100 transactions my first year before moving into development and, ultimately, marketing ......
By Gregory Kiep | Wednesday, September 30, 2015
8 vital parts of a property listing website

8 vital parts of a property listing website

We spent hours researching the components of a site that are relevant to potential buyers and offer advantages to sellers and the agents representing the property. Here are eight parts of a property website you want to include ......
By Gregory Kiep | Monday, September 21, 2015
Why the best real estate agents wear Chanel

Why the best real estate agents wear Chanel

OK, so maybe Chanel is a bit of an exaggeration, but the company has long been a pinnacle of fashion and renowned as an icon in its industry for one wanting to look their best. And that is the point: I think it's important that you as an agent hit th...
By Gregory Kiep | Wednesday, August 19, 2015
10 predictions of where real estate marketing will be in 2020

10 predictions of where real estate marketing will be in 2020

I spend a great deal of time researching trends in the marketplace and analyzing what top firms do from a marketing perspective. By looking at these trends, and the changing preferences of buyers, sellers and renters, I think you will see some signif...
By Gregory Kiep | Tuesday, May 19, 2015
Top 5 calls to action for real estate agents

Top 5 calls to action for real estate agents

If you are involved in real estate marketing in any capacity, you have heard the buzz about how important content marketing is to your lead generation efforts. By creating valuable content that can be shared through social media and other mediums, re...
By Gregory Kiep | Thursday, April 23, 2015