Recent Articles by Jackson Cooper

6 lead-generating content strategies your brokerage should invest in

6 lead-generating content strategies your brokerage should invest in

In this day and age, people search for everything online. The internet has changed the way people research purchases large and small ......
By Jackson Cooper | Tuesday, January 31, 2017
5 ways to humanize the homebuying experience

5 ways to humanize the homebuying experience

Real estate professionals know that the road from first contact to close can be a rollercoaster ride. Here are five ideas for keeping your focus on the client, rather than the transaction ......
By Jackson Cooper | Wednesday, January 25, 2017
4 tips to prepare your cash buyer clients for FinCEN regulations

4 tips to prepare your cash buyer clients for FinCEN regulations

In August 2016, we will see the second phase of a program launched by the U.S. Department of the Treasury’s Financial Crimes Enforcement Network (FinCEN) as it released a statement in July explaining that the program was created to identify anonymo...
By Jackson Cooper | Wednesday, August 31, 2016
6 ways to motivate your stubborn clients to seal the deal

6 ways to motivate your stubborn clients to seal the deal

According to statistics from YCharts, home sales across the nation stood at about 512,000 in February 2016 -- a drop of just over 6 percent from February 2015. The housing market has continued to stabilize, yet some stubborn clients still hesitate an...
By Jackson Cooper | Monday, June 6, 2016
7 questions you should ask a broker before signing on

7 questions you should ask a broker before signing on

Real estate agents have many financial aspects to consider when structuring their business. The experience of an established brokerage can guide you toward the best results. As you consider making the move to a new broker, go over these seven questio...
By Jackson Cooper | Monday, April 25, 2016
How agents can protect their assets from lawsuits and litigation

How agents can protect their assets from lawsuits and litigation

Lawsuits are a real part of the job that agents must be aware of to protect themselves and their businesses. According to a prominent law firm, there has been a recent increase in lawsuits against real estate agents and brokers that spans the entire ...
By Jackson Cooper | Wednesday, January 6, 2016
5 ways to help your clients compete with cash buyers

5 ways to help your clients compete with cash buyers

Even though the cash real estate market is slowing, it's still important for you to help your buyers who need to compete with cash buyers. In February, CoreLogic data showed 37.9 percent of closed deals were to cash buyers, which is down from 40.6 pe...
By Jackson Cooper | Thursday, November 12, 2015