Recent Articles by Jason Cassity

Open letter to Ryan Serhant re: Zillow/StreetEasy

Open letter to Ryan Serhant re: Zillow/StreetEasy

I am writing this in reference to your recent post on Facebook/Instagram about the new changes at StreetEasy/Zillow. Before I get started though, I have to preface this whole note with the fact that I respect you a lot ......
By Jason Cassity | Friday, March 10, 2017
3 ways that you should be using Facebook to showcase panoramic shots

3 ways that you should be using Facebook to showcase panoramic shots

If you've been using Facebook over the past year or so, you've started to see the rise of the 360 videos. The 360 degree videos are shot using a 360 video camera (most popularly, the Ricoh Theta S) and selecting the special checkbox when uploading to...
By Jason Cassity | Thursday, August 11, 2016
How to list a home the right way

How to list a home the right way

Awesome, you've got your first listing! Maybe you're new in the business, you maybe you've been a buyer's agent and finally headed out to go solo. Congrats and welcome to the fast-paced and exciting world of residential real estate. Now let's get rea...
By Jason Cassity | Wednesday, February 10, 2016
3 must-do follow-ups to make the most of ICNY

3 must-do follow-ups to make the most of ICNY

Inman Connect New York 2016 has come and gone (tear), and unless we see you in San Francisco, it'll be a longer than usual wait (it's a leap year) until ICNY 2017. Here are three keys to keeping your #ICNY 2016 memory alive ......
By Jason Cassity | Monday, February 1, 2016
How to choose your first real estate brokerage

How to choose your first real estate brokerage

So you've just passed your real estate salesperson's test. Congratulations! You've got a few upcoming decisions that might define your entire career, so pay close attention ......
By Jason Cassity | Thursday, April 9, 2015
Why real estate agents fail at Twitter

Why real estate agents fail at Twitter

When I talk with Realtors in my local market here in San Diego, I always like to check in on which social networks that they like to use. Facebook is far and away the dominating force, and it's easy to understand why ......
By Jason Cassity | Thursday, February 19, 2015
Handling client expectations in an era of open real estate data

Handling client expectations in an era of open real estate data

Our clients now have access to more information than ever before. We are no longer the gatekeepers to protected information. And I feel like we are spending a lot of time fighting against this changing environment when we should be embracing it ......
By Jason Cassity | Friday, January 30, 2015