Recent Articles by Jay Luebke

A 3-D printer How we're using 3-D printing in our brokerage

How we're using 3-D printing in our brokerage

Technology is an integral part of real estate. There have been countless presentations on new technologies, but there is one that we haven’t seen much talk about: 3-D printing ......
By Jay Luebke | Wednesday, December 14, 2016
Why this millennial fell in love with real estate

Why this millennial fell in love with real estate

I didn’t intend to get into real estate full time. I was a curious high school kid, prepped to go to college without a clue as to what I wanted to do with my life. I knew that I liked interacting with people. I liked being out and about every day (...
By Jay Luebke | Monday, December 12, 2016
7 lead-generating video ideas that do the work for you

7 lead-generating video ideas that do the work for you

Video is a hot topic in the industry today. It’s clearly becoming more and more important to feature video, be it to promote your brand or to promote your listings. There are tons of ways that you can take advantage of this platform, and I wanted t...
By Jay Luebke | Wednesday, May 18, 2016
Why you need a mentee as much as I need a mentor

Why you need a mentee as much as I need a mentor

On a recent podcast with Brad Inman, he posed a question to me that got me thinking. The question was: "What advice would you give to a younger agent, and on the reverse end, what advice would you give to an older agent?" My answer to the first half ...
By Jay Luebke | Thursday, February 25, 2016
4 ways you can nail due diligence before listing

4 ways you can nail due diligence before listing

As one of the cornerstones of our business, listings are our lifeline. They are one of the most vital pieces of having a successful career in the real estate industry. If this is the case, then why do listing agents continue to slack off when it come...
By Jay Luebke | Wednesday, October 7, 2015
3 things new agents should know

3 things new agents should know

But real estate is so much more. It's problem-solving, troubleshooting, trial and error, constant learning -- and the list goes on. I believe that it takes a certain type of person and a certain personality to be an agent ......
By Jay Luebke | Friday, August 21, 2015
How to have a stellar Christmas by prospecting now

How to have a stellar Christmas by prospecting now

Focusing on client prospecting is one of the things we have been focusing on in recent weeks on our team. The decisions and actions we are taking now are the ones that will affect us in the following months ......
By Jay Luebke | Thursday, August 13, 2015
Listing of the day

Listing of the day

Situated on 1.2 acres of pristine land in the heart of downtown Summerville, South Carolina, the Red Door Estate is a piece of history. Built in 1891 by A.J. Baird, the Victorian-style Southern home was originally commissioned as a private residence ...
By Jay Luebke | Wednesday, July 8, 2015
An agent’s guide to capturing quality listing pictures

An agent’s guide to capturing quality listing pictures

It pains me to see listings that have terrible pictures -- 99 percent of the time, online listing photos are going to be a buyer's first impression of the home. If you have a crappy front picture on a "gray skies" day, what is going to make a buyer w...
By Jay Luebke | Tuesday, May 12, 2015