Recent Articles by Jeff Shore

Emotional altitude: How to accelerate a sale by creating an emotional crescendo

Emotional altitude: How to accelerate a sale by creating an emotional crescendo

Would you agree that homebuyers make emotional decisions and support that decision with logic? That would make sense, given the life-changing nature of a home purchase -- it's an emotional ordeal! Our richest experiences in life are accented by stron...
By Jeff Shore | Friday, August 14, 2015