Recent Articles by Jeff Nieto

Space Monkey Pics_119463337 What do HBO, CBS and MLSs have in common?

What do HBO, CBS and MLSs have in common?

If I were to ask 100 people how they watched the latest episode of "Sons of Anarchy," chances are I'd find a good number of folks who used an app on one of their devices. Likewise, if I were to ask 100 people where they'd go to find out about propert...
By Jeff Nieto | Wednesday, January 21, 2015
Facebook Power Editor Forget the 'Boost Post' button, Facebook's Power Editor is a better way to advertise

Forget the 'Boost Post' button, Facebook's Power Editor is a better way to advertise

Raise your hand if the only way you've ever created a Facebook "ad" is by using the “Boost Post” button.C’mon, don’t be shy. Raise it high -- in your office, at home, at Starbucks ... wherever you are.Don’t feel bad if you are raisi...
By Jeff Nieto | Tuesday, December 10, 2013
Screen Shot 2013-11-05 at 1.19.43 PM Is real estate the new weight loss industry?

Is real estate the new weight loss industry?

In a recent post of mine, a gentleman (and real estate broker) named Richard Hinds left a remark in the comments section, that got me thinking. He said: “Third-party syndicators are like the weight loss industry. They sell the promise ......
By Jeff Nieto | Wednesday, November 6, 2013
Screen Shot 2013-10-15 at 2.27.09 PM Water runs downhill ... consumers do too

Water runs downhill ... consumers do too

Over the past two weeks, I’ve had the privilege of attending the CMLS conference in Boise, and the CAR Expo in Long Beach. Standard dramatics have again surfaced, this time between The Realty Alliance (brokers) and MLS organizations. In addition, ...
By Jeff Nieto | Thursday, October 17, 2013
Linkedin2.jpg LinkedIn ‘Contacts’ — a quick tour

LinkedIn ‘Contacts’ — a quick tour

Some of you may be using it already. Some of you may have skipped the tutorial on your newly updated LinkedIn page. Some of you may not have the option to use it yet. Some of you may not have ......
By Jeff Nieto | Friday, May 31, 2013
Smart Photos How smart photos will change real estate

How smart photos will change real estate

Everything around us is getting smarter.  Phones, cars, televisions, refrigerators, books, thermostats…and maybe even humans.  I find most of these advancements to be very interesting, and quite useful in the daily lives of most people around...
By Jeff Nieto | Thursday, May 9, 2013
PaidFeatured_Featured-Image-300x174 Paid vs. earned: What’s the BEST media strategy for real estate?

Paid vs. earned: What’s the BEST media strategy for real estate?

Professional marketers aim to solve this problem on a daily basis.  Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it. Before we dive in, it’s important we don’t leave out the ......
By Jeff Nieto | Friday, April 19, 2013
twitter-card1.jpg Will the new Twitter features affect real estate?

Will the new Twitter features affect real estate?

At a recent invite-only developer meeting, Twitter announced several updates to their “Cards” feature. Judging at the surface of where this appears to be heading, there may be an interesting offering for folks interesting in sharing and consuming...
By Jeff Nieto | Friday, April 12, 2013
chickenpig-300x249 You’re interested in technology, but are you invested?

You’re interested in technology, but are you invested?

There is an old fable that I think applies to numerous circumstances, one of them being real estate professionals.  It goes like this: Mr. Chicken and Mr. Pig are walking down the street. Mr. Chicken says, “I think we should ......
By Jeff Nieto | Wednesday, March 27, 2013
Thumbnail Finding logic in an illogical industry

Finding logic in an illogical industry

Recently, I had a long chat with a new friend of mine, Patrick Healy (phacient.com). Both of us share viewpoints on various topics, including the real estate industry. In the middle of our conversation, he said something to me that ......
By Jeff Nieto | Thursday, February 28, 2013