Recent Articles by Jennifer Fuller

4 biggest supplier sins committed by real estate professionals

4 biggest supplier sins committed by real estate professionals

When do you take your business game face off? If you had any answer to this question other than "never," we might have a problem. During my 14 years in the marketing industry as a business-to-business supplier, I have worked with the best in the game...
By Jennifer Fuller | Friday, February 20, 2015
Real estate website chat tools should lose the 'push'

Real estate website chat tools should lose the 'push'

Not only is the hard sell dead, but also without a pulse is the soft sell, the value sell and every other sleazy sales tactic you've ever learned. It's time to start waiting patiently for your queue to invite you to chime in, and that process begins ...
By Jennifer Fuller | Friday, February 13, 2015