Recent Articles by Joel Burslem

Let’s all celebrate the quiet demise of IDX and move on

Let’s all celebrate the quiet demise of IDX and move on

I had a very interesting conversation with a large Midwestern brokerage a few weeks ago. Their lead volume had dropped off the table and was on a seemingly irreversible downward trajectory. They’d done their analyses, tweaked things, tested things ...
By Joel Burslem | Thursday, November 13, 2014
Want to make real estate technology smarter? Add context

Want to make real estate technology smarter? Add context

Gus’ birthday party is at 3 o’clock. If you want to arrive on time you will need to leave in five minutes. That was the alert that Google Now flashed on the screen of my smartphone a few weeks ago. ......
By Joel Burslem | Tuesday, January 7, 2014
Mind-blowing 3-D environments are online real estate’s next dimension

Mind-blowing 3-D environments are online real estate’s next dimension

A few weeks ago, I took my daughter to a sneak preview of Disney’s new animated feature film, “Frozen.” Over the last 12 months, she and I have discussed in excruciating detail the alternating merits of Ariel, Rapunzel, Merida and ......
By Joel Burslem | Wednesday, December 11, 2013
Apple’s iOS 7 and real estate’s future

Apple’s iOS 7 and real estate’s future

Apple iPhone users have had their hands on the new iOS 7 operating system for a little under a week now. There’s lots to like. But this isn’t a post praising its new flatter design or rainbow color palette. Rather, ......
By Joel Burslem | Friday, September 27, 2013
Getting in tune to the straight and narrow

Getting in tune to the straight and narrow

It’s time to rethink what you think about real estate search. A year after I first wrote that brokers and agents might as well give up on IDX and listing search for their websites, the prognosis is not looking any ......
By Joel Burslem | Tuesday, September 10, 2013
Expect more real estate tech acquisitions, consolidation

Expect more real estate tech acquisitions, consolidation

Summer’s nearly here. And by all accounts the spring homebuying season seems to have been a resounding success. So, now that the sun is finally out, how have the real estate portals been fairing in the six weeks since my ......
By Joel Burslem | Tuesday, June 11, 2013
Who says brokers don’t have a clue?

Who says brokers don’t have a clue?

“Brokers don’t have a clue. …” That’s the sentiment expressed in the comments in Brian’s post on the new home search app from Chase. The idea is that brokers don’t pay attention to where their listings are syndicated, even though ....
By Joel Burslem | Tuesday, May 14, 2013
Listing portal report card

Listing portal report card

Editor’s note: Resposted from 1000watt blog. As we move into the busy season for real estate, I’m going to keep a running scorecard of the big portals and Redfin, and their moves over the next couple of months. This month, ......
By Joel Burslem | Friday, April 26, 2013
Taking it to the streets — more on mobile

Taking it to the streets — more on mobile

The first part of this post covered the strategic opportunities for brokers to reach out to mobile users. We talked about the types of mobile users, where they sit in the funnel, and gave some broad ideas for how and where to engage them ......
By Joel Burslem | Thursday, February 21, 2013
Big listing portals, by the numbers

Big listing portals, by the numbers

With the three biggest online real estate companies all reporting year-end 2012 earnings this week, I thought it might be interesting to compare the three and see how they stacked up.Here are the three releases, in case you want to play along ......
By Joel Burslem | Friday, February 15, 2013
Thumbnail The New iPad: Rethink Your Website for High-Resolution Screens

The New iPad: Rethink Your Website for High-Resolution Screens

Originally Posted at:http://1000wattconsulting.com/blog/2012/03/what-the-new-ipad-means-for-real-estate.html A couple of thoughts on Apple’s new iPad, which became available for purchase March 16. Start rethinking your real estate website for h...
By Joel Burslem | Monday, March 19, 2012
Thumbnail Apple’s iPhone 4S: disruptive for real estate?

Apple’s iPhone 4S: disruptive for real estate?

Editor's note: View the original article at InmanNext: "Thoughts on Apple's iPhone 4S Announcement [Opinion]" Like millions of other geeks, I tuned in to the liveblog coverage of Apple ......
By Joel Burslem | Monday, October 10, 2011
Thumbnail Thoughts on Apple’s iPhone 4S Announcement [OPINION]

Thoughts on Apple’s iPhone 4S Announcement [OPINION]

Like millions of other geeks yesterday, I tuned in to the liveblog coverage of Apple’s iPhone event. Last night, I watched the event in its entirety and I have to say I’m pretty excited by what I saw. Let’s get a few ......
By Joel Burslem | Wednesday, October 5, 2011
Thumbnail To iPad or not to iPad

To iPad or not to iPad

That is the question. More often than not these days, after long day of meetings with clients or after I’ve finished speaking at an event, someone pulls me aside in the hallway. After a few furtive glances, they lean over ......
By Joel Burslem | Tuesday, August 9, 2011
Thumbnail Mobile Nation – Just the Facts

Mobile Nation – Just the Facts

To set the groundwork for this column on mobile technology, I’d like to start by laying all the cards out on the table. To give you a big picture of what we’re staring it, a clearer direction of where we ......
By Joel Burslem | Saturday, July 9, 2011
Thumbnail On My Phone: 5 Great Apps You May Want to Try

On My Phone: 5 Great Apps You May Want to Try

Over the coming months I plan on highlighting a bunch of great apps for real estate agents. To whet your whistle in the meantime, here a five apps that have a permanent place on my phone right now. Ban.jo Ban.jo ......
By Joel Burslem | Saturday, July 9, 2011
Virtual Tours and Video Go Another Round

Virtual Tours and Video Go Another Round

A couple of years ago I postulated that video would eventually kill the virtual tour (see Inman Connect Highlights Real Estate 2.0) – and, for the most part, that seems to have happened. The seemingly ubiquitous (at the time) 360 spin-and-puke...
By Joel Burslem | Thursday, December 17, 2009
Lifestreaming, Location and Video Come Together… Finally

Lifestreaming, Location and Video Come Together… Finally

On the iPhone at least. Android and other smartphone platforms have had livestreaming video apps for a while now. But the tide has finally turned in the favor of iPhone users too – as Ustream has finally had its app ......
By Joel Burslem | Wednesday, December 9, 2009