Recent Articles by John Blom

4 tips to creating a more engaging newsletter

4 tips to creating a more engaging newsletter

By now, I think we have all heard the stats of how many buyers and sellers say they would either use their agent again or refer them to a friend or family member, but they never do because a year later they can't even remember the agent's name. That...
By John Blom | Monday, November 30, 2015
Why zipForm deal was smart move for NAR

Why zipForm deal was smart move for NAR

Last week, National Association of Realtors Board of Directors voted to approve a deal that would provide zipForm Plus free to all Realtors. The three-year deal will cost NAR more than $30 million. ......
By John Blom | Wednesday, November 25, 2015
3 steps to start using a CRM

3 steps to start using a CRM

A few weeks ago, I received a message on LinkedIn. It went something like this: "Hey John, I don't think we have actually met in person, so I wanted to see if we could get together and see if we can't help each other's businesses." What made this mes...
By John Blom | Tuesday, September 8, 2015
4 ways to start working on your 2016 business plan now

4 ways to start working on your 2016 business plan now

July is here, so it is time to start working on your 2016 business plan. Too early, you say? Not necessarily. Here are four ways you could improve this year's results and start working on a plan for next year right now ......
By John Blom | Wednesday, July 15, 2015
Opinion: How changes to commission and industry structures threaten agent longevity

Opinion: How changes to commission and industry structures threaten agent longevity

Released at the Mid-Year Legislative Meetings & Trade Expo, the National Association of Realtors' "Danger Report" analyzed the potential threats to the real estate industry over the next 10 years. It listed 10 "dangers" facing agents, brokers, NAR, s...
By John Blom | Friday, June 19, 2015
Danger Report Part 1: Focusing on the agent

Danger Report Part 1: Focusing on the agent

At the National Association of Realtors' midyear legislative conference, the strategic-thinking committee unveiled The Danger Report, the product of 70-plus interviews with industry CEOs and nearly 8,000 Realtor surveys. The focus was to identify the...
By John Blom | Wednesday, June 10, 2015