Recent Articles by Jordan Scheltgen

5 real estate marketing mistakes to stop making in 2017

5 real estate marketing mistakes to stop making in 2017

You can't pay $29 month to have a company take care of your social media posting and expect the world in return. You're going to be disappointed. ......
By Jordan Scheltgen | Friday, February 10, 2017
6 ways brokerages can crush it online in 2017

6 ways brokerages can crush it online in 2017

Next year is in the headlights, and marketing directors across the country are getting their budgets ready for the new year. Brokerages have a massive opportunity in 2017, not only for themselves (at a corporate level) but also for their agents ......
By Jordan Scheltgen | Monday, December 12, 2016
5 burning questions about Instagram’s disappearing stories — settled

5 burning questions about Instagram’s disappearing stories — settled

Instagram stole some momentum from Snapchat with its latest update, which allows for self-deleting stories (after 24 hours). This is especially exciting for real estate pros who were just starting to get the hang of Snapchat, as Instagram created, es...
By Jordan Scheltgen | Monday, August 29, 2016
Stop looking for the easy way out — branding is hard work

Stop looking for the easy way out — branding is hard work

Stop looking for the easy way out. There is no program that you can pay $10 or $100 to automate your social media accounts and see real traction. If you're looking for something to set and forget, please go to another story -- this one's not for you....
By Jordan Scheltgen | Monday, May 16, 2016
How real estate agents should use LinkedIn to develop business

How real estate agents should use LinkedIn to develop business

Jordan Scheltgen of CAVE Social, a marketing and advertising agency based out of Fort Lauderdale, joins Gayle Weiswasser of Homesnap to chat about social media marketing and how to improve your reach ......
By Jordan Scheltgen | Monday, April 18, 2016
What political cocktail etiquette looks like on social media

What political cocktail etiquette looks like on social media

On your business social media accounts, there are a few rules around mentioning Donald Trump, Hilary Clinton, Bernie Sanders -- any election or political talk -- that are similar to the first two rules of "Fight Club." ......
By Jordan Scheltgen | Monday, March 28, 2016
4 things agents are doing on LinkedIn that piss people off

4 things agents are doing on LinkedIn that piss people off

I've had it. Seriously. Every day, I log in to LinkedIn hoping to connect with people, write a blog on LinkedIn Pulse or see if some of the thought leaders I'm following have anything useful to say ......
By Jordan Scheltgen | Monday, March 7, 2016
The two biggest Twitter hacks you need to be doing today

The two biggest Twitter hacks you need to be doing today

Chances are you're screwing up on Twitter. Don't take it personally. I did for a long time, too. Then about a year ago, I learned two things that changed my Twitter account and activity for life ......
By Jordan Scheltgen | Monday, February 22, 2016
3 pro tips for building a following on Snapchat

3 pro tips for building a following on Snapchat

The engagement level of audiences on Snapchat is through the roof; I'd compare it to getting on Twitter in early ......
By Jordan Scheltgen | Friday, January 29, 2016
7 non-negotiables for your real estate marketing plan

7 non-negotiables for your real estate marketing plan

For 2016, it's crucial that real estate agents and brokerages have a marketing plan. In this article, I'll go over seven must-haves when it comes to promoting your business. Although there are many other things out there, these items are based on my ...
By Jordan Scheltgen | Wednesday, January 6, 2016
It’s time to stop marketing like it’s 2005

It’s time to stop marketing like it’s 2005

Agents, it's time to stop marketing like it's 2005. Because it's not. Yet real estate agents and brokerages are still latching onto traditional ineffective marketing like it is. Let me explain. According to mailermailer.com, in 2005 the average email...
By Jordan Scheltgen | Tuesday, December 29, 2015
What brokerages can do to give more value to agents

What brokerages can do to give more value to agents

It's no secret: Agent recruiting and retention are the lifeblood of any brokerage, whether it's in its infancy or well-established. This increasing pressure on brokerages means they need to become dynamic and innovative with providing value to agents...
By Jordan Scheltgen | Wednesday, December 2, 2015
5 ways to get more eyes on your content

5 ways to get more eyes on your content

One of the common complaints we hear from prospective clients is that their content isn't getting enough attention. Sometimes it's a lack of patience; other times it's because of poor content, but more than likely it's a lack of syndication methods ....
By Jordan Scheltgen | Tuesday, December 1, 2015
6 tips for building your personal brand on LinkedIn

6 tips for building your personal brand on LinkedIn

With 107 Million US based users, LinkedIn should have your attention. Most people go on LinkedIn sparingly or when they're prompted by email to endorse someone they barely know. However, there is more to LinkedIn than handing out Internet high-fives ...
By Jordan Scheltgen | Monday, October 5, 2015
5 ways to increase client retention

5 ways to increase client retention

According to realtor.org, 85 percent of homebuyers would use the same agent again in the future or recommend to their friends and family. However, only 15 percent of people end up using the same agent multiple times ......
By Jordan Scheltgen | Monday, September 28, 2015
3 reasons content marketing misses the real estate mark

3 reasons content marketing misses the real estate mark

The content marketing institute defines it as "a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience -- and, ultimately, to drive profitable cust...
By Jordan Scheltgen | Thursday, September 10, 2015
9 questions brokerages should ask before hiring a marketing agency

9 questions brokerages should ask before hiring a marketing agency

Marketing your brokerage online and driving converting traffic to your website is no easy task. With all the metrics to measure success being out there, at which ones do you look? Have you set up goals correctly? Do you have a succinct content market...
By Jordan Scheltgen | Monday, May 11, 2015
Why click-to-purchase real estate could be the future of the industry

Why click-to-purchase real estate could be the future of the industry

Over $2 billion in real estate sales; 100 auction events; 15,000 homes sold. Those stats show the reality that HomeSearch.com is here to shake up real estate ......
By Jordan Scheltgen | Friday, April 17, 2015