Recent Articles by Jose Perez

Could losing independent contractor status force brokers to raise the bar?

Could losing independent contractor status force brokers to raise the bar?

As if real estate brokers didn't have enough to handle and worry about. Now Uber is in a lawsuit regarding whether their drivers are independent contractors. It's not a stretch to think that this topic might be visiting our industry as well ......
By Jose Perez | Thursday, September 24, 2015
Antidote to industry fears about Zillow: Be proactive

Antidote to industry fears about Zillow: Be proactive

By now you've heard all the commentary about Zillow's acquisition of dotloop. Good for them -- their proactive strategies are what's keeping the industry on edge and why they're clearly operating from a position of strength ......
By Jose Perez | Monday, August 24, 2015
5 tips for crafting an unforgettable client experience

5 tips for crafting an unforgettable client experience

A few weeks ago my wife and I started talking about getting her a new car. A transaction process that few look forward to -- something in which we in the real estate industry can relate. I kept putting it off because I wasn't in the mood to walk into...
By Jose Perez | Friday, May 15, 2015
Cut out the ‘noise’ and improve your brokerage

Cut out the ‘noise’ and improve your brokerage

There's so much noise in our business. Zillow and Trulia are taking over. National brands are coming in with their supposed all-encompassing tools and systems. ......
By Jose Perez | Friday, April 17, 2015
What I would do if I were starting a brokerage in today’s real estate market

What I would do if I were starting a brokerage in today’s real estate market

There are three areas I wouldn't ignore as real estate broker in a consumer-focused market … coffee, computers, cars, or houses, we’re all dealing with the same consumer. Consumers with a high expectation of service, especially for an expensive p...
By Jose Perez | Tuesday, March 24, 2015
Disruption is an unavoidable reality in real estate

Disruption is an unavoidable reality in real estate

It's not just Uber. If you are engaged in a consumer-driven industry, then disruption is part of your world — and that includes the real estate industry. If there is one business model that is ripe for being disrupted, it's the traditional real est...
By Jose Perez | Tuesday, February 24, 2015
My Uber driver was a real estate agent

My Uber driver was a real estate agent

How perfect. While on my way to Real Estate Connect New York, using Uber to get to the airport in Miami, I found out that the driver is a real estate agent! ......
By Jose Perez | Tuesday, February 3, 2015
What real estate can learn from consumer brands that ‘get it’

What real estate can learn from consumer brands that ‘get it’

Face it, everyone has to play by the same rules when transacting a brokerage deal, mortgage or settlement, so it's tough to change the transaction process. This leaves you with one choice: Find other ways to differentiate your brokerage if you hope t...
By Jose Perez | Monday, January 26, 2015
Reinventing your brokerage, step by step

Reinventing your brokerage, step by step

In today's highly competitive consumer-driven environment, there are always areas for improvement and challenges to overcome. But where do you start? Here are some areas to consider for each step to help you make a lasting change in your business ......
By Jose Perez | Monday, January 12, 2015
Take your brokerage's destiny into your hands by leaving excuses behind

Take your brokerage's destiny into your hands by leaving excuses behind

"I know I should be doing so … but I am not." Do you know how many times I have heard that? Too many! It’s the basic broker excuse. Here are a few others ......
By Jose Perez | Friday, December 19, 2014
How excuses can derail your brokerage business

How excuses can derail your brokerage business

"I know I should be doing so … but I am not." Do you know how many times I have heard that? Too many! It’s the basic broker excuse. Here are a few others ......
By Jose Perez | Friday, December 19, 2014