Recent Articles by Justin Kerby

A man on his laptop and phone at the same time 4 marketing trends you can't ignore in 2017

4 marketing trends you can't ignore in 2017

This year is almost over, and it's time to see what 2017 has in store. Find out which marketing tactics you should be taking advantage of in the new year ......
By Justin Kerby | Monday, December 12, 2016
How agents should use Instagram's new business profiles

How agents should use Instagram's new business profiles

We’ve seen a lot of great Instagram updates lately, including the ability to add stories, which is a direct attack on Snapchat. We’ve also seen an overhaul (and the creation of) business pages on Instagram. Here's an illustrated step-by-step guid...
By Justin Kerby | Tuesday, August 30, 2016
4 ideas for making your website a lead magnet

4 ideas for making your website a lead magnet

Do you have a contact page on your agent or brokerage website? Have you ever wondered how many potential customers have visited your contact page and not filled out a contact form? Or whether people started to fill out a form on a property page, only...
By Justin Kerby | Tuesday, August 9, 2016
Marketing to millennials: What agents need to know

Marketing to millennials: What agents need to know

Millennials make up the largest generation in U.S. history, roughly 20 percent larger than the baby boomer generation and 30 percent larger than Generation X. As a real estate professional, this should be music to your ears ......
By Justin Kerby | Monday, May 23, 2016
3 types of content that will make your blog better

3 types of content that will make your blog better

Despite what you might have heard, blogging is not just for angsty teenagers. It's for businesses too. Not only can blogs help you attract new customers through content marketing, but they can also help you improve your website's presence in search r...
By Justin Kerby | Wednesday, March 30, 2016
4 little-known ways to save time at the office

4 little-known ways to save time at the office

There's nothing I love more than saving time, especially when it comes to using the Internet. The Web has become an important part of every agent's life, and using it efficiently can limit stress, save money and most importantly -- cut down on your t...
By Justin Kerby | Monday, March 14, 2016
The savvy agent’s social media secret weapon

The savvy agent’s social media secret weapon

If you've been taking the advice of Inman's social media experts, you'll know that establishing a presence on Twitter and Instagram is a worthy cause. As of March 2015, one-third of real estate agent website views came from mobile devices, and that n...
By Justin Kerby | Monday, March 7, 2016
5 mistakes agents should avoid when running Facebook ads

5 mistakes agents should avoid when running Facebook ads

If you haven't begun testing Facebook advertising to promote your open houses or featured listings, you're missing out. Sending potential clients to your designated landing pages can be an affordable way to promote properties -- as long as you're man...
By Justin Kerby | Tuesday, December 8, 2015
5 tips to grow your network on Instagram

5 tips to grow your network on Instagram

Instagram has evolved into an excellent tool for real estate professionals, and, in particular, it can be a great platform to interact with millennials. Instagram currently boasts over 300 million users, 53 percent of those are between the ages of 18...
By Justin Kerby | Monday, November 30, 2015
5 SEO tips for real estate agents

5 SEO tips for real estate agents

If you're having trouble keeping up with the never-ending list of best-practices for SEO don't worry, you're not alone. Luckily, there are plenty of powerful SEO fixes that you can implement, and most of them take five minutes or less. Here's what th...
By Justin Kerby | Monday, October 19, 2015
Tips to succeed at selling vacation homes online

Tips to succeed at selling vacation homes online

Vacation home sales boomed in 2014, surpassing previous heights in 2006 according to an annual survey of residential homebuyers released in April by the National Association of Realtors. Vacation-home sales catapulted to an estimated 1.13 million las...
By Justin Kerby | Wednesday, October 7, 2015
4 great ways to cultivate learning in your office

4 great ways to cultivate learning in your office

The world is a classroom -- and when it comes to real estate, education should be taken seriously. Agents are constantly looking for ways to get an edge over the competition, and below you'll find four great tools to create an environment of constant...
By Justin Kerby | Thursday, April 30, 2015
Getting started on social media

Getting started on social media

If you're having trouble deciding which social networks to market yourself and your business with, you're not alone. One of the most common (and preventable) mistakes that agents make online is opening up profiles on a plethora of social networks and...
By Justin Kerby | Tuesday, December 16, 2014
Which of the 4 major social networks is best for your business?

Which of the 4 major social networks is best for your business?

If you're having trouble deciding which social networks to market yourself and your business with, you're not alone. One of the most common (and preventable) mistakes that agents make online is opening up profiles on a plethora of social networks and...
By Justin Kerby | Tuesday, December 16, 2014