Recent Articles by Kathleen Allardyce

Opinion: Does real estate have an identity crisis?

Opinion: Does real estate have an identity crisis?

Yes, real estate does have an identity crisis. The public isn't sure exactly what residential real estate agents are all about. The more everyone in the industry understands what contributes to this identity crisis, the better the industry will be at...
By Kathleen Allardyce | Thursday, June 18, 2015
3 tips for attracting real estate leads

3 tips for attracting real estate leads

The old saying "Nothing happens until somebody sells something" is so true in real estate. Until you sell your services to a buyer or seller, you have no potential for generating commission. Attracting real estate leads is the critical first step in ...
By Kathleen Allardyce | Friday, May 29, 2015
What works (and what doesn’t) with buyer lead-qualifying techniques

What works (and what doesn’t) with buyer lead-qualifying techniques

Traditional buyer lead-qualifying techniques help you determine whether the lead is qualified to purchase a home, but they do nothing to help you determine whether you should devote your time working with that lead ......
By Kathleen Allardyce | Monday, April 20, 2015