Recent Articles by Kenneth Jenny

Let’s get rid of the MLS

Let’s get rid of the MLS

The MLS must go. What the industry needs now is a viable alternative to the industry’s historic set of data services. What the industry needs now is essentially a cure for MLS. So let’s cut to the cord. I am proposing something new, fresh and uni...
By Kenneth Jenny | Thursday, July 28, 2016
What’s the true test of leadership?

What’s the true test of leadership?

I will never forget the advice my mentor gave me: If you think you are a leader -- the true test of leadership is to simply turn around and see if anyone is following you ......
By Kenneth Jenny | Thursday, March 3, 2016
Is the next big thing improving customer experience?

Is the next big thing improving customer experience?

Many months ago I wrote for Inman about something I named the "CX," the consumer experience. I'm not talking about the user interface (UI) or the user experience (UX), but this elusive thing called the CX. ......
By Kenneth Jenny | Thursday, February 11, 2016
The 5 biggest myths in real estate, dispelled

The 5 biggest myths in real estate, dispelled

Bombarded by new approaches, tales of opportunity, shiny objects and sensational threats about the demise of the industry, people in real estate have come to accept notions and ideas that could be debated ......
By Kenneth Jenny | Wednesday, February 3, 2016
Finally, RealtyTrac makes big data usable for consumers

Finally, RealtyTrac makes big data usable for consumers

Since the days of Consumers Digest, people have always depended on the opinions of third-party sources when selecting products and services. Big data has the answers, and up to this point, it hasn't been usable for consumers. But RealtyTrac stepped i...
By Kenneth Jenny | Friday, January 22, 2016
Forget about the signs; focus on customer experience

Forget about the signs; focus on customer experience

Today the industry is screaming about a lot of things, but most of them are centered on losing control of the consumer. And, of course, the entrance of others that seem to understand the needs of the consumer better than the industry. ......
By Kenneth Jenny | Friday, December 18, 2015
Opinion: The inside job no one’s talking about

Opinion: The inside job no one’s talking about

Despite the hype about the Upstream and Broker Public Portal projects, I am not impressed. Aren't they another example of classic industry "inside jobs"? Here's why I say that. Dial back. The Realty Alliance brokers collaborate and speak out on their...
By Kenneth Jenny | Friday, November 13, 2015
Down with portals — what’s up with that?

Down with portals — what’s up with that?

Over the years, I have listened to all of the noise related to the fear, hate and resentment of the portals, and I tried to think back to residential real estate before the portals. Those years certainly should have represented much better times cons...
By Kenneth Jenny | Friday, October 16, 2015
Opinion: The real estate relay race

Opinion: The real estate relay race

In real estate, I think that we might have lost sight of that type of synergy. The kind of collaborative effort that leverages the skills and expertise of many to win the race and ultimately bring home the medal -- not for the industry -- but the con...
By Kenneth Jenny | Friday, September 25, 2015
6 true confessions of an industry veteran: Part 2

6 true confessions of an industry veteran: Part 2

These are true confessions I have made that caused me to pause and caused me to rethink and regroup -- things that I did not fully understand at the time. So here goes a deep dive into my confessions about some of the most controversial topics in our...
By Kenneth Jenny | Friday, September 18, 2015
6 true confessions of an industry veteran: Part 1

6 true confessions of an industry veteran: Part 1

With the mere mention of the word veteran, so many different things come to mind. So I decided to go to the source for the proper definition. Webster defines a veteran as "a person of long experience usually in some occupation or skill." The same dic...
By Kenneth Jenny | Friday, September 11, 2015
How to gauge real estate industry disruption

How to gauge real estate industry disruption

Disruption in the residential real estate industry can be gauged by the measurement of three core factors: compensation gauge, technology gauge and services gauge. Based upon these three factors, the impact on the industry and the consumer can be mea...
By Kenneth Jenny | Thursday, July 23, 2015
The cure for the common conditional sale

The cure for the common conditional sale

Recently, I cancelled an escrow to purchase a home here in Orange County, California. After three brutal weeks of working through countless contingencies, the conditional sales price I had agreed upon with the seller no longer made good sense to me ....
By Kenneth Jenny | Friday, June 5, 2015
Due diligence is the anecdote for ‘shiny object syndrome’

Due diligence is the anecdote for ‘shiny object syndrome’

How many times have you been exposed to the latest-greatest, shiny object being pitched to you by a vendor? The answer is likely too many times. Well, I feel your pain. It is that dreaded feeling you have after the demo that warns if you don't do thi...
By Kenneth Jenny | Tuesday, May 26, 2015
Turn down the portal-attack noise to hear the truth

Turn down the portal-attack noise to hear the truth

Every time I read an article or a comment criticizing one of the evil media portals, I can't help but think of an age-old issue we have as an industry. All too often we seem to suffer from memory loss about the not-so-long-ago past ......
By Kenneth Jenny | Wednesday, January 28, 2015
Peeking under the hood of your consumer experience

Peeking under the hood of your consumer experience

In my opinion, the biggest industry challenge comes from the inside. I think we all need to take a lesson from an old Michael Jackson song called "The Man in the Mirror." As an industry, I think we need to take a good long look in the mirror and at w...
By Kenneth Jenny | Monday, December 15, 2014
The biggest challenge in the industry today is creating a quality consumer experience

The biggest challenge in the industry today is creating a quality consumer experience

In my opinion, the biggest industry challenge comes from the inside. I think we all need to take a lesson from an old Michael Jackson song called "The Man in the Mirror." As an industry, I think we need to take a good long look in the mirror and at w...
By Kenneth Jenny | Monday, December 15, 2014
No borders for News Corp.

No borders for News Corp.

When News Corp. announced that it was expanding its global portal presence, the announcement obviously lacked a summary of the potential consequences. The recent News Corp. acquisition of Move Inc., and its key real estate portal, realtor.com, has ca...
By Kenneth Jenny | Thursday, December 4, 2014