Recent Articles by Kevin Hopp

3 mobile SEO updates you should know about

3 mobile SEO updates you should know about

This new demand is great news for Realtors who haven't invested in long-game SEO. Mobile SEO is a different animal, and there are plenty of ways to increase your visibility on potential homebuyer or seller's smartphones. Here's a list of recent innov...
By Kevin Hopp | Thursday, June 18, 2015
3 ways Google’s new suite of Android features could affect your real estate app

3 ways Google’s new suite of Android features could affect your real estate app

Just a few days ago, Google released a suite of new features for Android developers. The three key features released are designed to help developers and marketers alike reach a more specific audience of app buyers and users ......
By Kevin Hopp | Friday, April 3, 2015
Why portal changes will never affect top agents

Why portal changes will never affect top agents

There is a storm of confusion surrounding the Zillow-Trulia merger, especially when it comes to how the alliance will affect agents. Here are a few reasons why and agents who have been playing successfully in the game for a long time won't bat an eye...
By Kevin Hopp | Saturday, March 21, 2015
Understanding millennial homebuyers through Snapchat

Understanding millennial homebuyers through Snapchat

Real estate prospects and clients use apps and social media obsessively. But, there is an app that has 100 million monthly users, and is valued at a whopping $19 billion that no one is talking about in real estate ......
By Kevin Hopp | Thursday, March 12, 2015
Why portal changes will never affect top agents

Why portal changes will never affect top agents

There is a storm of confusion surrounding the Zillow-Trulia merger, especially when it comes to how the alliance will affect agents. Here are a few reasons why and agents who have been playing successfully in the game for a long time won't bat an eye...
By Kevin Hopp | Wednesday, March 4, 2015
Become Insta-famous and grow your gross commission income

Become Insta-famous and grow your gross commission income

Social media isn't just for kids anymore; it's how your brand builds a digital footprint. In real estate, the popular choices seem to be Facebook and Twitter. The social media outlet statistically used the least by businesses in the United States, ho...
By Kevin Hopp | Monday, February 23, 2015
Realtors, quit making these 3 common technology excuses

Realtors, quit making these 3 common technology excuses

Technology in real estate is here to stay; Zillow, realtor.com and many other companies have helped elevate what used to be a paper-heavy, old-fashioned industry into the 21st century of technology. Hundreds of real estate tech startups are working t...
By Kevin Hopp | Wednesday, February 18, 2015
Get inside your clients' heads: 3 psychological lessons for real estate

Get inside your clients' heads: 3 psychological lessons for real estate

Real estate is not a product like any other, and it is a classic agent mistake to try to turn it into one. Being conscious of how real estate connects people is critical to understanding what would motivate someone to buy or list a house through you ...
By Kevin Hopp | Tuesday, January 27, 2015