Recent Articles by Kevin Leonard

A rope attached to a luxury yacht How luxury real estate agents can make lasting connections with clients

How luxury real estate agents can make lasting connections with clients

Every luxury real estate agent wants his or her marketing to bring results and yield a return on investment. Obviously, agents don't want to waste money on unsuccessful marketing. Effective techniques will lead to the desired outcome ......
By Kevin Leonard | Wednesday, February 22, 2017
Why 2017 is the year to snag luxury homebuyers

Why 2017 is the year to snag luxury homebuyers

During 2017, the luxury real estate sector is guaranteed to experience success. There are several reasons for the positive outlook, but one factor is the key ......
By Kevin Leonard | Tuesday, January 24, 2017
4 reasons luxury real estate will flourish in 2017

4 reasons luxury real estate will flourish in 2017

Luxury real estate agents should start 2017 with enthusiasm -- they have reason to be optimistic about their sector ......
By Kevin Leonard | Friday, January 13, 2017
A rope attached to a luxury yacht How to excel at marketing luxury real estate

How to excel at marketing luxury real estate

Just because someone markets a product or service (or, in the case of luxury real estate, a lifestyle) does not mean that they do so effectively. If your luxury real estate peers are failing, doing poorly or even just OK, you want to be one of the fe...
By Kevin Leonard | Friday, December 16, 2016
5 surprising luxury marketing mysteries unraveled

5 surprising luxury marketing mysteries unraveled

Luxury real estate agents around the world try to unravel the mystery of marketing high-end real estate. Truth be told, there is no mystery. Here's how you do it -- plain and simple ......
By Kevin Leonard | Tuesday, November 29, 2016
How luxury real estate agents can connect with the top 1%

How luxury real estate agents can connect with the top 1%

Luxury real estate always has its admirers and those willing to invest in the market. This upscale sector is consistently popular with the UHNWI (ultra high-net-worth individual) category including the globe's wealthiest people. This group controls a...
By Kevin Leonard | Tuesday, November 22, 2016
What do wealthy homebuyers desire the most?

What do wealthy homebuyers desire the most?

The Luxury Portfolio 2016 Global Report notes that 2017 should be a seller's market in luxury real estate. Almost one-quarter of the U.S. affluent will want to buy high-end property, but just 18% are looking to sell their luxury homes ......
By Kevin Leonard | Tuesday, November 15, 2016
How to be a master of fine arts in luxury real estate

How to be a master of fine arts in luxury real estate

Art deals and luxury real estate can be partners -- and a mutual benefit to each other. Most high-end properties contain fine art. Sometimes the art goes to a new home with the sellers, and sometimes it stays in place ......
By Kevin Leonard | Tuesday, November 8, 2016
A rope attached to a luxury yacht 17 ways successful luxury agents prepare for the global market

17 ways successful luxury agents prepare for the global market

Real estate company campaigns are designed to reach the ever-increasing sector of luxury sales, including properties worth $1 million and beyond. The goal is to be a leader in the luxury real estate market ......
By Kevin Leonard | Monday, October 31, 2016
What you need to know about eco-friendly luxury real estate

What you need to know about eco-friendly luxury real estate

Eco-friendly upscale properties are enjoying a tremendous popularity among today's high-end homebuyers. Their green grandeur is making an exceptional impact on luxury real estate. Environmentally friendly residences exhibit a harmonious blend of sust...
By Kevin Leonard | Monday, October 10, 2016
A young woman in a cafe checking her home Meet the newest trend in wealth: The miIlennipreneur

Meet the newest trend in wealth: The miIlennipreneur

Recently, Scorpio Partnership coined a new term -- millennipreneurs -- for a group who is making a significant impact on the luxury real estate market. Scorpio Partnership led the 2016 BNP Paribas Global Entrepreneur Report -- a study of 2,600 entrep...
By Kevin Leonard | Thursday, October 6, 2016
A double-exposure shot of a city and some economic graphs Luxury real estate and the stock market — a surprising discovery

Luxury real estate and the stock market — a surprising discovery

The correlation between stocks and upscale property sales is not just a passing trend. This connection appears to be a constant in the modern market. ......
By Kevin Leonard | Monday, October 3, 2016
Two employees at a luxury hotel desk Could your city become the next luxury real estate hub?

Could your city become the next luxury real estate hub?

The world's wealthiest people own residential luxury real estate around the world. And some countries attract more interest from buyers than others. In addition, specific regions within these countries get top billing as prime locations. Indeed, we c...
By Kevin Leonard | Monday, September 26, 2016
A rope attached to a luxury yacht How luxury agents should approach marketing to millennials

How luxury agents should approach marketing to millennials

Affluent buyers in all age groups make a significant impact on the luxury real estate market. At present, however, millennials have heightened momentum. The YouGov 2016 Affluent Perspective Global Study notes that millennials, as well as the 400,000 ...
By Kevin Leonard | Tuesday, September 20, 2016
A Gulfstream and Rolls Royce 2016 retrospective: The year of global luxury real estate

2016 retrospective: The year of global luxury real estate

As we move into autumn and head toward the last quarter of the year, let's look back at the state of global luxury real estate in 2016. What defined high-end property in recent months? Can we take away valuable insight from observing the performance ...
By Kevin Leonard | Tuesday, September 13, 2016
Seeing the true value in luxury real estate

Seeing the true value in luxury real estate

Ultra high-net worth individuals own an impressive mass of the world's luxury real estate. According to The Global Luxury Residential Real Estate Report 2015, a collaborative effort by Wealth-X and Sotheby's, 79 percent of the UHNW population have tw...
By Kevin Leonard | Wednesday, September 7, 2016
A Gulfstream and Rolls Royce 10 client quirks every luxury real estate agent must know

10 client quirks every luxury real estate agent must know

Luxury real estate agents can be recognized by their peers and profession, but the most important critic will always be their client. As far as the general public is concerned, a luxury real estate agent is as good as the review from the last transac...
By Kevin Leonard | Thursday, September 1, 2016
Understanding the mind of a luxury buyer

Understanding the mind of a luxury buyer

Contemporary luxury homebuyers are looking for certain high-end specifics. Once luxury real estate agents unravel this mystery, they are well on their way to understanding their upscale clients. Of course, agents can never rest on their laurels becau...
By Kevin Leonard | Friday, August 19, 2016