Recent Articles by Laura Monroe

optimarc / Shutterstock.com What have your client reviews done for you lately?

What have your client reviews done for you lately?

At the close of a transaction with clients, there is often a feeling of relief -- for you and your customers. Through all the bumps, hurdles, emotions and deadlines, the joy and testimonials of happy clients are a shining beacon of a job well done. O...
By Laura Monroe | Wednesday, September 16, 2015
Adwerx-retargeting Learn how to bring visitors back to your website with ‘retargeting’

Learn how to bring visitors back to your website with ‘retargeting’

Have you ever wondered why that pair of boots you were browsing yesterday seems to magically follow you around the Web today? It's no coincidence; it's called retargeting, and it's an innovative digital marketing tool that helps turn window shoppers ...
By Laura Monroe | Friday, June 26, 2015
Inman Ambassador Calling on prospective Inman Ambassadors

Calling on prospective Inman Ambassadors

This spring, we will announce a new and growing team of Inman Ambassadors. The influence of our Ambassadors lies in their connections and ability to connect others in the industry. In that spirit, this summer we will be inviting a select group of Inm...
By Laura Monroe | Monday, May 11, 2015
SmartZip-BobCorcoran-webianr Webinar: 5 ways to find sellers in your market — and get them to list with you

Webinar: 5 ways to find sellers in your market — and get them to list with you

The spring and summer selling is here, and the real estate market is hot -- and even a little tight on inventory. In this webinar, we'll show you a variety of ways you can find, engage and convert potential sellers to listings ......
By Laura Monroe | Tuesday, April 28, 2015
Pipeline ROI homepage Webinar recap: Inman demo day with Pipeline ROI

Webinar recap: Inman demo day with Pipeline ROI

Only a few short weeks ago we talked about inbound marketing for real estate with the team at Pipeline ROI -- now it's time to take a peek under the hood at this marketing platform for agents -- and all its inbound features and more. ......
By Laura Monroe | Tuesday, April 21, 2015
aslysun_246573655 Build your powerhouse referral business: Watch the webinar

Build your powerhouse referral business: Watch the webinar

You love referrals, right? We do, too! Referrals are the No. 1 source of business year over year for agents. In today's world, just being a great agent isn't enough ......
By Laura Monroe | Tuesday, April 14, 2015
Real Estate Webmasters- Barbara Corcoran Take a test drive of the only real estate website endorsed by Barbara Corcoran

Take a test drive of the only real estate website endorsed by Barbara Corcoran

In this Demo Day webinar, Real Estate Webmasters introduces the world’s only real estate website exclusively endorsed by Barbara Corcoran ......
By Laura Monroe | Monday, March 23, 2015
Inbound marketing for real estate 'Inbound marketing' turns strangers into real estate clients in 6 steps

'Inbound marketing' turns strangers into real estate clients in 6 steps

Inbound marketing is simply the best way to attract and nurture new prospects online. You may be doing this already, but in this webinar, we’re going to give you some actionable steps you can take to start collecting and converting leads through in...
By Laura Monroe | Wednesday, March 18, 2015
HomeZada HomeZada demo: Grow your business through entire homeowner lifecycle

HomeZada demo: Grow your business through entire homeowner lifecycle

People own, sell and buy homes, yet agents engage only during the real estate process. Now is the time for agents to keep their clients for life by helping them manage their largest asset ......
By Laura Monroe | Friday, March 13, 2015
AdWerx screenshot Retargeting gives agents more bang for their marketing buck

Retargeting gives agents more bang for their marketing buck

We've all clicked on an ad that targets us in a specific way — that shirt we love but didn't buy, the concert tickets we weren't sure we could afford. Ad targeting is incredibly effective for big brands, and now you can leverage it, too! ......
By Laura Monroe | Tuesday, February 17, 2015
Screen shot 2015-02-16 at 2.22.38 PM Mobilize and optimize your smartphone productivity

Mobilize and optimize your smartphone productivity

Did you upgrade your phone over the holidays? Get a new one? Move from Android to an iPhone? Are you having trouble with storage space, power and organization ......
By Laura Monroe | Monday, February 16, 2015
Facebook message icon Real estate social brand integrity in an era of screenshots and copy-and-paste

Real estate social brand integrity in an era of screenshots and copy-and-paste

I need a word with you. Between us — between you and me, and between me and your brand. The lack of privacy in social media is nothing new. Right ......
By Laura Monroe | Friday, February 6, 2015
NuOffer app Inman Demo Day with NuOffer [webinar recap]

Inman Demo Day with NuOffer [webinar recap]

Ready to write a ton of offers in 2015? Real estate agents are mobile executives: You spend your days circling target neighborhoods with your buyers, hunting for the perfect home. When it’s time to make that offer, you need to ......
By Laura Monroe | Monday, January 12, 2015
Happy Grasshopper webinar recap Capitalize on your database in 2015: Using Happy Grasshopper [webinar recap]

Capitalize on your database in 2015: Using Happy Grasshopper [webinar recap]

Can I ask you three questions? 1. How large is your current database of past clients, your sphere and leads? 2. What is your system for staying in touch with them regularly? 3. How much business do you think you are losing by not having a system to s...
By Laura Monroe | Monday, December 22, 2014
Top 7 Ideas to Build Your 2015 Real Estate Pipeline Now Top 7 real estate ideas to build your 2015 pipeline now [webinar recap]

Top 7 real estate ideas to build your 2015 pipeline now [webinar recap]

With your 2015 business planning well under way – and the holidays approaching – you don't want to hit spring with a pipeline that has slowed to a drizzle! In this webinar, join me, broker Jay Macklin, RE/MAX Integra's Valeria Garcia and SmartZip...
By Laura Monroe | Monday, December 22, 2014
Docusignpost DocuSign for Real Estate: How experts increase business [webinar recap]

DocuSign for Real Estate: How experts increase business [webinar recap]

DocuSign for Real Estate has grown with the industry, providing Digital Transaction Management and paperless transactions for countless professionals. But how do these professionals use DocuSign to increase their business and create a better customer...
By Laura Monroe | Tuesday, December 16, 2014
FUEL 451 Inman Demo Day with FUEL451 [webinar recap]

Inman Demo Day with FUEL451 [webinar recap]

Join our Demo Day webinar with Fuel 451 and get a first hand look at this technology. FUEL451's technology automatically creates branded, retargeted video ads using your listing videos or photos. Your ads follow your site visitors across the Internet...
By Laura Monroe | Monday, December 8, 2014
Contributors-image Inman News real estate community is growing: Contributors wanted!

Inman News real estate community is growing: Contributors wanted!

In October of 2012, Inman.com became part of my everyday world. We have seen amazing growth in the publication with a shift in our editorial strategy. When the shininess of social media settled, when everyone had a smartphone firmly planted in their ...
By Laura Monroe | Monday, November 17, 2014