Recent Articles by Allan Goldstein

3 marketing strategies that are pure gold when combined

3 marketing strategies that are pure gold when combined

Are you an agent who feels like you are caught on a treadmill – working around the clock, but not going anywhere? This is a common occurrence among real estate professionals who do not have a cohesive system for marketing strategies. ......
By Allan Goldstein | Friday, January 8, 2016
7 affordable marketing strategies you need in 2016 to be competitive

7 affordable marketing strategies you need in 2016 to be competitive

Whew. Where did the time go? The new year is here, and it's time for a fresh start to all of your real estate marketing initiatives. There's no doubt you want this year to be even better than last year. Kick off 2016 with a good start so you can gene...
By Allan Goldstein | Thursday, December 24, 2015
4 thoughtful ways to stay top-of-mind during the holidays

4 thoughtful ways to stay top-of-mind during the holidays

People are busy with shopping, family gatherings, parties and traveling during the holidays. They might not be thinking much about their real estate agent right now. Therefore, you might find yourself in a bit of a lull this time of year ......
By Allan Goldstein | Monday, December 21, 2015
3 email newsletter topics to hook prospects

3 email newsletter topics to hook prospects

Direct mail is an effective marketing tactic for agents. So are email newsletters. If you want your real estate marketing to be as successful as possible, you should be doing both ......
By Allan Goldstein | Friday, December 4, 2015
6 direct mail newsletter content topics for past clients

6 direct mail newsletter content topics for past clients

Sending direct mail newsletters to past clients is a great way to ensure you stay top-of-mind. If a person gets a piece of direct mail with your name on it, they'll be instantly reminded of the exceptional service you provided them and will be more l...
By Allan Goldstein | Wednesday, October 28, 2015