Recent Articles by Marci James

7 ethical guidelines for real estate content curation

7 ethical guidelines for real estate content curation

Content curation is a type of content marketing where a publisher (you or me) collects interesting content about a specific topic, enhances that content with personal opinions and expert commentary, and then shares the content with a specific targete...
By Marci James | Wednesday, March 11, 2015
4 reasons why visual marketing captures real estate consumers

4 reasons why visual marketing captures real estate consumers

Online media has changed marketing forever. We don't have captive audiences. We're competing to capture the attention of consumers, and that's a big challenge ......
By Marci James | Tuesday, February 3, 2015
3 apps that will make you an Instamaster on Instragram

3 apps that will make you an Instamaster on Instragram

Recently I wrote about how Instagram just might be the best social site in the world for marketers, and I gave some fun examples of how to use it for real estate marketing. This week, I want to share with you three easy to use apps that will make you...
By Marci James | Monday, October 6, 2014
3 apps that will make you an Instamaster on Instragram

3 apps that will make you an Instamaster on Instragram

Recently I wrote about how Instagram just might be the best social site in the world for marketers, and I gave some fun examples of how to use it for real estate marketing. This week, I want to share with you three easy to use apps that will make you...
By Marci James | Monday, October 6, 2014
Instagram just might be the best social site in the world for marketers

Instagram just might be the best social site in the world for marketers

Size isn't everything. Instagram may not be the biggest social network in the world, but it is the fastest-growing social network in the world. And marketers are flocking to Instagram because of its phenomenal engagement rates ......
By Marci James | Wednesday, September 24, 2014
3 tools to capture, engage and inform the mobile consumer

3 tools to capture, engage and inform the mobile consumer

According to the National Association of Realtors, 89 percent of home shoppers use mobile devices during their homebuying research. And the number is growing daily. The challenge for today's real estate professional becomes how to create marketing co...
By Marci James | Monday, June 16, 2014
12 features real estate consumers want in a mobile website

12 features real estate consumers want in a mobile website

Real estate professionals who want to fully embrace mobile consumers to better compete in 2014 are focused on creating mobile strategies to help capture, engage and inform the real estate consumer. This commitment is based on statistics that show mob...
By Marci James | Tuesday, April 29, 2014
If your website isn't mobile-friendly, you're losing business

If your website isn't mobile-friendly, you're losing business

According to the National Association of Realtors, 89 percent of home shoppers use a mobile device during their search. Furthermore, 68 percent of them contacted a real estate professional based on a mobile search. And 21 percent of them found a list...
By Marci James | Thursday, April 17, 2014
Real Estate Mobile Search 3 strategies to optimize your real estate business for local search

3 strategies to optimize your real estate business for local search

Have you created a mobile marketing strategy for your business? The percentage of consumers using mobile devices to search is skyrocketing, and mobile search cannot be ignored. This post will show you how to optimize your local mobile strategy. Most ...
By Marci James | Thursday, January 23, 2014
15 ways to repurpose your existing content and boost engagement

15 ways to repurpose your existing content and boost engagement

One of my very favorite ways to create new content is to take something I’ve already produced and repurpose it. Producing and creating great content can be a full-time job, and one that none of us have time for. But ......
By Marci James | Wednesday, December 4, 2013
4 tips for driving traffic with Pinterest

4 tips for driving traffic with Pinterest

OK, what’s the big deal with Pinterest? It’s just another social media platform that you don’t have time for. So what if it’s the third most popular social site in the U.S.? Who cares that the average user spends 77 ......
By Marci James | Monday, October 7, 2013