Recent Articles by Marian McPherson

Californians leaving in droves as home prices surge

Californians leaving in droves as home prices surge

In 1966, The Mamas and the Papas were singing "California Dreamin'," but fast forward 51 years and Californians are belting out a different tune thanks to increasing home prices, unsustainable costs of living and a lack of access to affordable housin...
By Marian McPherson | 4 hours ago
S&P/Case-Shiller: Home prices hit 32-month high

S&P/Case-Shiller: Home prices hit 32-month high

February's S&P/Case-Shiller Home Price Index numbers set a fourth consecutive all-time high -- the highest HPI seen in a whopping 32 months ......
By Marian McPherson | 5 hours ago
New Zillow ad campaign tugs at the heartstrings

New Zillow ad campaign tugs at the heartstrings

Zillow's newest ad campaign, "Finding Home," shares the stories of five buyers who have different backgrounds and needs but one thing in common — a twinkle in their eye for the perfect place to call home. ......
By Marian McPherson | Monday, April 24, 2017
Google Earth launches stunning new features

Google Earth launches stunning new features

Just in time for Earth Day (April 22), Google Earth has relaunched with a number of new features, the most stunning of which is a number of guided tours of buildings designed and built by famed architects Frank Gehry and Zaha Hadid ......
By Marian McPherson | Friday, April 21, 2017
Ranch, Victorian or Tudor? The agent’s architectural house styles cheat sheet

Ranch, Victorian or Tudor? The agent’s architectural house styles cheat sheet

For most buyers today, a home's architectural style usually isn't a "make or break" feature, and is ranked below other features and attributes such as the functionality of the indoor layout, energy efficiency, smart home technology capabilities, and ...
By Marian McPherson | Friday, April 21, 2017
Colorado MLS makes Graphiq visualizations available to homebuyers

Colorado MLS makes Graphiq visualizations available to homebuyers

Colorado-based MLS Information and Real Estate Services now offers data visualizations powered by CoreLogic and Graphiq on each of their listings. ......
By Marian McPherson | Friday, April 21, 2017
March existing-home sales spike 4.4% despite inventory woes

March existing-home sales spike 4.4% despite inventory woes

Economists have been predicting a "spring revival" since the beginning of the year thanks to hearty buyers who refuse to let low inventory keep them from finding the perfect home ......
By Marian McPherson | Friday, April 21, 2017
Berkshire Hathaway HomeServices to target Chinese buyers via Juwai.com

Berkshire Hathaway HomeServices to target Chinese buyers via Juwai.com

Juwai.com has teamed up with another U.S.-based brokerage, Berkshire Hathaway HomeServices (BHHS), to syndicate all of BHHS franchises' residential listings ......
By Marian McPherson | Wednesday, April 19, 2017
Indie broker hires goodwill ambassador to spread positivity

Indie broker hires goodwill ambassador to spread positivity

The Boutique Real Estate Group has added another person to its team, and it's not another agent, marketing guru or office management whiz — instead, owner Raj Qsar opted to hire a "Goodwill Ambassador," a person whose only job is to spread positivi...
By Marian McPherson | Tuesday, April 18, 2017
Q1 home renovations set stage for robust year, Houzz says

Q1 home renovations set stage for robust year, Houzz says

Houzz released its Q1 Renovation Barometer, a report that tracks confidence in the home renovation market among a range of industry professionals, such as interior designers, architects and professional landscapers ......
By Marian McPherson | Monday, April 17, 2017
‘Hobbit’ house in Montana on the market for $595K

‘Hobbit’ house in Montana on the market for $595K

You can live in The Shire, and you won't have to battle orcs, dodge the bows and arrows of elves, keep a pesky creature from stealing your ring or avoid the eye of Sauron to get there ......
By Marian McPherson | Friday, April 14, 2017
5 trends shaping 2017 spring homebuying season

5 trends shaping 2017 spring homebuying season

"What do buyers want?" It's a simple question with a complicated answer, but realtor.com is making it a bit easier on agents during this red-hot spring buying season by identifying five major trends buyers are pining for ......
By Marian McPherson | Friday, April 14, 2017
The barn that would make Old MacDonald jealous

The barn that would make Old MacDonald jealous

Old MacDonald had a farm, and on that farm, he had a home theater, heated saltwater pool and luxurious guest house. Sounds a bit different from the old nursery rhyme, huh ......
By Marian McPherson | Tuesday, April 11, 2017
$25K donated to emergency airlift real estate agent in time of need

$25K donated to emergency airlift real estate agent in time of need

What was supposed to be a fun family getaway quickly turned into a living nightmare for Kim Hanlon, a real estate agent at Alante Real Estate in Plymouth, Massachusetts ......
By Marian McPherson | Monday, April 10, 2017
Giveback Homes and Concierge Auctions making a difference ‘Key for Key’

Giveback Homes and Concierge Auctions making a difference ‘Key for Key’

Over the next year, Concierge Auctions has pledged that for every home sold, it will fund the building of a home in Nicaragua -- a one-for-one system -- for at least 100 homes. Each home costs about $5,000 to build ......
By Marian McPherson | Thursday, April 6, 2017
Realtor.com’s ‘Own Home’ campaign targets dreamy buyers

Realtor.com’s ‘Own Home’ campaign targets dreamy buyers

Everyone has a vision of their dream home. It could be a high-rise condo overlooking the Golden Gate Bridge, a chic three-story brownstone in Brooklyn, a quaint shotgun house in New Orleans, an art deco masterpiece in Miami or a ranch deep in the hea...
By Marian McPherson | Tuesday, April 4, 2017
Realtors: If you see ‘NAR: Urgent Update’ in your inbox, hit delete

Realtors: If you see ‘NAR: Urgent Update’ in your inbox, hit delete

For most professionals, a sizeable chunk of the day is spent hurriedly opening, reading and replying to emails, sometimes without giving much thought to the validity and safety of those messages. The National Association of Realtors (NAR) is seeking ...
By Marian McPherson | Tuesday, April 4, 2017
Homes are selling 8 days faster this spring, says realtor.com

Homes are selling 8 days faster this spring, says realtor.com

Is a potential seller lollygagging when it comes to putting their home on the market? Or do you have a buyer who's moving like molasses on making an offer ......
By Marian McPherson | Friday, March 31, 2017