Recent Articles by Marian McPherson

New Netflix series ‘Santa Clarita Diet’ trolls viewers on pronunciation of ‘Realtor’

New Netflix series ‘Santa Clarita Diet’ trolls viewers on pronunciation of ‘Realtor’

Is it “real-tor” or “real-a-ter?” This pronunciation question has sparked many a complaint in the real estate industry, and the creators of Santa Clarita Diet, Netflix’s newest comedy-horror series about how a Realtor ...
By Marian McPherson | Tuesday, March 21, 2017
Compass Collections, a new collaborative search tool, attracts 90% adoption

Compass Collections, a new collaborative search tool, attracts 90% adoption

A real estate agent and their client send a slew of text messages over the day, play phone tag and shoot some emails to talk about houses that piqued their interest online ......
By Marian McPherson | Tuesday, March 21, 2017
In new ad, Berkshire Hathaway HomeServices taps into ‘there’s no place like home’

In new ad, Berkshire Hathaway HomeServices taps into ‘there’s no place like home’

This year's installment focuses on the concept of home and the first spot, entitled "Place," shows people in places near and far from where they live who still maintain a connection to the place they call "home." ......
By Marian McPherson | Friday, March 17, 2017
When indoor meets outdoor: Making blended living spaces an upsell

When indoor meets outdoor: Making blended living spaces an upsell

Blended living spaces, or connecting indoor and outdoor spaces, are trending, according to HomeAdvisor. Think fusing together a kitchen and a backyard patio with large glass sliding doors or roof extensions, or using sturdy-yet-stylish design pieces ...
By Marian McPherson | Friday, March 17, 2017
How a 1st-year rookie landed the $20M ‘Friday Harbor Retreat’ listing

How a 1st-year rookie landed the $20M ‘Friday Harbor Retreat’ listing

Melissa Boucher is a real estate rookie who just completed her first year in the business. But don't let her "rookie" status fool you -- she's had a number of home runs, the latest being a $20 million estate simply known as the "Friday Harbor Retreat...
By Marian McPherson | Friday, March 17, 2017
NAGLREP Housing Policy Summit covered Fair Housing and Equality Act issues for LGBT citizens and agents

NAGLREP Housing Policy Summit covered Fair Housing and Equality Act issues for LGBT citizens and agents

NAGLREP founder Jeff Berger and NAGLREP Policy Committee Chair John Graff said they felt compelled to kick-start the summit because of the risk of losing the ground the LGBTQ community has made in recent years ......
By Marian McPherson | Thursday, March 16, 2017
Attom Data Solutions adds nationwide MLS information from Clear Capital

Attom Data Solutions adds nationwide MLS information from Clear Capital

Attom Data Solutions, the curator of the nation's largest fused property database, announced that MLS analytics provided by Clear Capital will now be available for licensing to Attom clients ......
By Marian McPherson | Tuesday, March 14, 2017
Realogy named one of world’s most ethical companies for 6th consecutive year

Realogy named one of world’s most ethical companies for 6th consecutive year

The Ethisphere Institute has released its 2017 "World's Most Ethical Companies" list, and to no one's surprise, Realogy has made the list again -- for the sixth time in a row ......
By Marian McPherson | Monday, March 13, 2017
MetaProp NYC launches pre-accelerator program for proptech

MetaProp NYC launches pre-accelerator program for proptech

Real estate technophiles who believe they have the next brilliant startup idea have a new opportunity to nurture their dream. MetaProp NYC, a Manhattan-based real estate technology accelerator, today launched the eight-week MetaProp Pre-Accelerator...
By Marian McPherson | Monday, March 13, 2017
Realty Executives International’s Rector family retires, sells remaining shares

Realty Executives International’s Rector family retires, sells remaining shares

Former Realty Executives International president and co-owner Rich Rector and his wife have an airtight plan to keep the company running as they transition into retirement ......
By Marian McPherson | Friday, March 10, 2017
A digital overlay of a city How Trulia’s ‘computer vision’ is helping consumers find the perfect home

How Trulia’s ‘computer vision’ is helping consumers find the perfect home

The human brain can fully process an image in 13 milliseconds and identify approximately 100 million colors, which is one of the reasons why sellers and agents alike still rely on and trust human appraisers more than online valuations, like Zillow's ...
By Marian McPherson | Friday, March 10, 2017
Top NYC brokers slam StreetEasy agent program

Top NYC brokers slam StreetEasy agent program

StreetEasy has turned into "Nightmare On Elm Street" for a number of New York City brokers. They say that adding Zillow Group's Premier Agent program to the platform is misleading potential buyers by guiding them to buyer's agents who've paid for adv...
By Marian McPherson | Tuesday, March 7, 2017
HUD Secretary Ben Carson addresses staff for first time

HUD Secretary Ben Carson addresses staff for first time

Carson spent the majority of the address giving anecdotes about the "bootstraps" mentality of Americans and offered his philosophies about success and morality, but offered no specific plans for the future of fair housing, budget cuts or the status o...
By Marian McPherson | Monday, March 6, 2017
A bathroom sign Pay gap hinders single women’s homebuying power, study shows

Pay gap hinders single women’s homebuying power, study shows

Low inventory and lack of access to affordable housing has been a common theme in real estate over the past year, and according to a new study by PropertyShark, single women looking to buy are disproportionately impacted by these housing woes ......
By Marian McPherson | Monday, March 6, 2017
The best month and day to put a home on the market, according to Zillow

The best month and day to put a home on the market, according to Zillow

You may want to hide during the ides of March, but the ides of May are the perfect time to put a home on the market, says a new study by Zillow ......
By Marian McPherson | Thursday, March 2, 2017
A black couple unpacking boxes in their new home Wells Fargo announces initiative to boost black homeownership

Wells Fargo announces initiative to boost black homeownership

According to the U.S. Census Bureau, black Americans will represent 17 percent of new households by 2024. Unfortunately, black Americans -- along with other communities of color -- face a number of barriers to homeownership ......
By Marian McPherson | Thursday, March 2, 2017
A man using iMessage on a phone Trulia apps now integrate with iMessage for home search collaboration

Trulia apps now integrate with iMessage for home search collaboration

"It takes two to make a thing go right, it takes two to make it outta sight," -- that's Trulia's sentiment as the Zillow Group brand releases an iMessage extension to make the mobile home search process collaborative and fun ......
By Marian McPherson | Tuesday, February 28, 2017
Would-be buyers kept at bay as pending home sales slide in January

Would-be buyers kept at bay as pending home sales slide in January

The real estate roller coaster continues as the National Association of Realtors' Pending Home Sales Index (PHSI) slides to its lowest level in a year ......
By Marian McPherson | Monday, February 27, 2017