Recent Articles by Mary Borth

Clarify your value proposition instead of panicking about disruption

Clarify your value proposition instead of panicking about disruption

It seems that the sky is always falling in real estate. Every day we read about a new threat to our way of doing business. And with every new threat, there are two sides debating the issues with equal amounts of fervor ......
By Mary Borth | Thursday, May 7, 2015
Social media vs. email for connecting with real estate clients

Social media vs. email for connecting with real estate clients

Social media has changed the face of marketing. Email, however, has remained the primary channel for more substantial and professional communication. So which method of communication is best for connecting with clients ......
By Mary Borth | Wednesday, February 11, 2015