Recent Articles by Matt Ragland

Create a ‘sideshow’ to raise your local profile

Create a ‘sideshow’ to raise your local profile

I call this the sideshow method because you are creating value and putting on a show of sorts. It's related to but outside of your primary business of real estate. Your community trusts you to provide them with the information that improves their liv...
By Matt Ragland | Thursday, August 20, 2015
Quick tips for using Facebook’s carousel ads

Quick tips for using Facebook’s carousel ads

There a few things you probably don't know about Facebook carousel ads and how to optimize them to get the most bang for your buck. Here are four tips to create the best ads plus a few tech-specific ads ......
By Matt Ragland | Tuesday, July 7, 2015
5 essential WordPress plug-ins

5 essential WordPress plug-ins

Figuring out which plug-ins to use can be overwhelming. Personally, I've tested hundreds of them to power the different sites I've designed. For any site I design or help consult on, I always make sure these five plug-ins are installed before the fir...
By Matt Ragland | Monday, June 29, 2015
Infographic: What agents should know about digital homebuyers

Infographic: What agents should know about digital homebuyers

With all of the information available on the Internet for homebuyers, they need a trusted guide such as a Realtor to get them through the homebuying process ......
By Matt Ragland | Monday, June 15, 2015
Provide value on your real estate blog and turn fans into clients

Provide value on your real estate blog and turn fans into clients

Everyone is talking about how content marketing is changing the way businesses of all kinds communicate with people. The process seems to be as simple as publishing content and watching the money roll in. Rand Fishkin of Moz calls this the Caveman ap...
By Matt Ragland | Tuesday, June 2, 2015
4 tips for creating multiphoto Facebook Ads

4 tips for creating multiphoto Facebook Ads

Facebook announced an update to their ad platform that is big news for real estate: Agents can now add multiple images to their Facebook ads ......
By Matt Ragland | Monday, June 1, 2015
4 ways complaining can make you a better real estate agent

4 ways complaining can make you a better real estate agent

It is an exciting year to be a real estate agent. Every day is the best chance you have to do something new, differentiate from your competition and build authority in your local community. To sweeten the deal, you have more technology and tools than...
By Matt Ragland | Tuesday, March 31, 2015
4 ways Chatter enhances efficiency for real estate agents

4 ways Chatter enhances efficiency for real estate agents

The hype surrounding Propertybase is largely due to the platform it’s running on: Salesforce. What I want to share with you are four ways you can leverage one of its most powerful functions, Chatter. ......
By Matt Ragland | Wednesday, March 25, 2015
Social media images in 30 seconds? Testing Pablo by Buffer for real estate

Social media images in 30 seconds? Testing Pablo by Buffer for real estate

Buffer has been my social media scheduler of choice for over two years now. Its ease of use, layout, integrations and mobile apps all work together seamlessly to deliver what I believe is the best scheduler of the bunch. When you include their award-...
By Matt Ragland | Wednesday, March 18, 2015